COMMENTARY

Intel continues to push digital signage innovation

March 10, 2017 | by Lyle Bunn

Intel technologies drives 75 percent of the media players and compute engines that drive digital signage and place-based media globally according to Jose Avalos, worldwide marketing director, visual retail, digital signage at Intel Corporation which includes digital signage, interactive kiosks and whiteboards, intelligent dispensing and all the product categories that integrate with message display and engagement devices.

At major end user and integration events such as the National Retail Federation (NRF) and Digital Signage Expo (DSE) annual conferences, Intel wows delegates with operational demonstrations of operational examples of enabling media in action.

In a keynote address to NRF17 Brian Krzanich, CEO of Intel, said, "The thread that ties media application together is the strategic gathering and use of data, now allowing insight and predictive abilities not thought possible in the past."

Intel has a strong record of working with brand innovators. In reinforcing Intel messages, Carrie Ask, executive vice president and president of Global Retail with Levi Strauss & Co., joined Krzanich during his NRF keynote address to describe the importance of real-time, all-the-time inventory insights being accomplished through RFID tags on all items and ceiling-mounted sensors. Analytics provide actionable insights based on how customers discovery, select and engage with Levi products.

Intel has demonstrated collaborations with Kraft Foods, Adidas, McCormick, Best Buy, Coca Cola, Proctor & Gamble and other well-known brands.

Technology reaches across the retail enterprise from smart eyewear that can provide hands-free help with picking while increasing efficiency and speed to fitting rooms that link to product alternatives and associate support, dynamic messaging that presents product information, interactive display that enables inventory views and in-store shopping and augmented and virtual reality that provide a realistic 3D view.

Customer experiences are enabled by the Internet of Things (IoT) that can trigger aspects of engagement and make the consumer experience more relevant and contextual.

During NRF17, Intel demonstrated innovative product tagging, shelf display, in-store consumer behavior analysis and even a closed loop system of clothing design, order management, production and shipping.

Krzanich announced during his NRF presentation that, over the next five years, Intel will invest $100 million in the retail industry through its Intel Responsive Retail Platform. "We're excited to see this grow and expand," he said. "We believe that retailers are on the cusp of transformation, and it's never been more exciting to be in retail."

Jose Avalos will provide a keynote address during Digital Signage Expo (DSE17) in Las Vegas on Thursday, Mar. 30, 2017 during which Intel innovations will be on display.

Image via Istock.com


Topics: Hardware, Trends / Statistics

Companies: Intel Corporation


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