Food court digital signage delivers upsell

by IAdea Corporation — Marketing Manager, IAdea

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get…

Digital disruption raising expectations of the automotive industry

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

The automotive industry is undergoing an era of digital disruption. Static signs and posters simply do not captivate an audience anymore. Digital signage…

As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information.

Multiple digital signage platform cause headaches in higher ed

by David Kaszycki — Marketing Director, Aerva

A common pitfall that we are seeing more colleges and universities run into is having multiple digital signage software platforms deployed simultaneously…

3 tips to engage retail customers as they wait

by Neil Rieger — Director, Creative Services, SIGNET

Waiting time in the retail world is almost inevitable. However, it's also an opportunity for businesses to engage and connect with their audience through tools…

Stimulating the human eye: Creating true-to-life displays

by Gary Feather — CTO, NanoLumens

In the last 20 years, we have seen massive improvements in resolution, and 8K is on the horizon. The human eye might have a difficult time seeing more value…

Digital signage brings out the coloring book

by Bradley Cooper — Editor, Connect Media

JCDecaux, an outdoor advertiser, recently teamed up with Coca-Cola Amatil's brand Deep Spring to deploy a digital coloring book in Sydney and Melbourne…

Retailers can upsell with digital signage

by Tim Griffin — CTO, Userful

What can a retail environment create that online competitors such as Amazon cannot? The answer is obvious: an amazing, in-person experience. Video walls offer…

Looking back: A decade of digital billboards

by

A lot can happen in a decade. Since Watchfire Signs made its first foray into digital billboards in 2007, the company has noticed a lot of changes in the…

The top 3 environmental threats to digital signage

by Jeff Hastings — CEO, BrightSign

Breakthroughs in display design and content delivery enable signage to be placed virtually anywhere. And while this is great for the industry, integrators must…

Digital signage powers corporate communications

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Digital signage for corporate communications saves time and money, and makes everything run smoother. You can use ROI triggers to measure results, which is…

Tackling 3 challenges of interactive 4K digital signage

Touch sensors are increasingly being integrated into 4K and other UHD displays to create immersive, interactive viewing experiences. But understanding and…

Digital menu boards: Overhyped or beneficial?

by Daniel Waldron — Copywriter, Armagard Limited

Digital menu boards are a hotly debated topic across food industry forums. The cost to enter is high. There are however, many benefits to making the jump to…

Why are some fine-pitch displays operating like toasters?

by Gary Feather — CTO, NanoLumens

Manufacturers are continuing to develop finer pitch displays, but as the size gets smaller, the heat goes up to almost 165 degrees Fahrenheit. So what is…

3 ways to build a better advertising strategy

by Bradley Cooper — Editor, Connect Media

Average consumers often find advertisements to be annoying and irrelevant. Digital signage, when done properly, can help give advertisements a customer…

Creating better restaurant experiences with digital signage

by Digital Signage Today

A common phrase in retail and other businesses is that, "the customer is always right" or "the customer is king." These statements point to a greater truth…

Digital signage scavenger hunts teach freshmen the ropes

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

School has just started and freshmen are flooding the campuses, without any idea where to go. Schools can use their digital signage systems to take students on…

3 marketing deployments to get your creative juices flowing

by Casey Dubbs — Marketing Manager, Horizon Display

We all like to think that coming up with a hot marketing concept is as easy as sitting down with some trusted colleagues and letting the genius flow, but…

4 Predictions for touchscreen software in 2017

by Casey Dubbs — Marketing Manager, Horizon Display

Touchscreens are everywhere, and the technology behind it is continuing to advance. From next-gen haptic touch technology to content delivery software…

The digital revolution of business and communications

Digital technology is transforming businesses, especially as the cost of deployments drops. But it can still be a challenge, especially with the initial bill.