Self-order kiosks gain fans among restaurants, consumers

by Chris Gilder — Founder/CEO, Meridian

The quick service and fast casual restaurant formats may offer their customers different experiences, but both are starting to leverage self-order kiosks to…

Promotion and performance: Stories from the digital billboard revolution

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor…

Power up your workplace with gamification and digital signage

by Evan Magner — Marketing Project Coordinator, Mvix

The concept involves applying game-like elements to a business process or strategy, with the goal of increased engagement from those who use it. It sounds…

5 ways the travel and tourism industry should be using digital signage

by Chris Gilder — Founder/CEO, Meridian

As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to…

How successful businesses put retail kiosks to work

by Chris Gilder — Founder/CEO, Meridian

Retail kiosks are changing the way customers engage with brands. With the increasing power of kiosk technology, store owners can showcase a targeted range of…

Leveraging a 'Pokémon Go' strategy for digital signage sales

by Gary Feather — CTO, NanoLumens

Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts…

What's new in digital signage and how has social media made an impact?

by Libby Davies — Content Writer, SignStix

Digital signage has evolved into an interactive and personalized form of communication. It often proves to be the vital link for retailers to connect with…

Should you switch to fully digital or combination digital and printed menu boards?

by Scott Sharon — CEO, START

Switching from static menu boards to new digital menu boards is a big step for restaurant operators. Digital menu boards have more components, are more costly…

Smartphones are just small digital signage displays

Smart phones have concentrated global business right at our fingertips, thus becoming the high-octane business channel for digital signage companies.

Spotlight on digital signage at the 2016 Rio Olympics

by Jeff Hastings — CEO, BrightSign

Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.

The future of DOOH is now: Pairing biometrics with digital signage

by Richard Ventura — VP Business Development, NEC Display Solutions

Combining technologies like facial analysis tools and digital displays can enhance consumer experience while upping a brand's profitability and value.

Big Data and digital signage driving the parking industry

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

Digital technology is driving rapid change in the car-parking industry. The two key areas where digital technology is changing the industry landscape are the…

How to create a successful customer experience using digital signage

Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool…

July's Top 5 digital signage headlines

by Travis Wagoner — Editor, Networld Media Group

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in…

What's driving the digital signage market trends?

by Ronak Bora — Senior Executive - SEO, Global Market Insights Inc.

Breakthroughs in methods of display-panel production have led to a considerable decline in cost and are predicted to positively affect digital signage market…

The growth of the digital signage industry: Are you on hold?

by Scott Sharon — CEO, START

I frequently read reports about the size of the digital signage industry and its expected growth. However, I rarely hear anyone include the digital sign…

Does the success of 'PokémonGo' mark a turning point in augmented reality experiences?

by Libby Davies — Content Writer, SignStix

Over the last week, the entire world has been gripped with Pokémon fever. "Pokémon Go," the interactive, augmented reality-enabled gaming app has captured the…

When do you need a video wall controller?

by Tim Griffin — CTO, Userful

There are many approaches to drive video walls. Each has advantages and disadvantages.

What happens when you use digital signage for queue management?

by Evan Magner — Marketing Project Coordinator, Mvix

Digital signage takes queue management to a new level. Queues involve customers waiting with little else to do, while digital signage is all about drawing the…

QSR + outdoor digital displays = The ultimate Happy Meal

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

With an estimated 50 to 70 percent of QSR sales occurring in the drive-thru, taking digital menu boards outdoors is the next logical evolution for the industry.