The future of restaurant-based digital signage

by Jeff Hastings — CEO, BrightSign

Fresh off the 2016 National Restaurant Association show in Chicago, once again I'm energized about what the future holds for digital signage in the restaurant…

So you want to put a kiosk outside? 3 things to know when considering an outdoor kiosk

by Chris Gilder — Founder/CEO, Meridian

While outdoor kiosks can prove to be a valuable investment, here are some important things to consider before taking the leap outside.

Why restaurant ordering kiosks won't replace employees

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

As QSR giants begin to deploy order-taking kiosks, some people are asking whether the devices will replace employees. With questions like this, it's important…

10 'Big Ideas' from ICX Summit 2016

by Christopher Hall — w, t

Take a run through this Top 10 list of some of the most thought-provoking and attention-grabbing ideas highlighted at the recent Interactive Customer…

Digital signage lighting up InfoComm 2016

by Travis Wagoner — Editor, Networld Media Group

InfoComm 2016 is underway. The show that bills itself as the largest professional AV show in the world continues to ramp up its focus on the digital signage…

8 steps to successful digital signage content

by Chris Gilder — Founder/CEO, Meridian

Every medium used to convey information needs engaging content. Digital signage is no different.

Interactive digital signage: Finding the key location

by Chris Gilder — Founder/CEO, Meridian

Proper screen placement is often overlooked by businesses and organizations during digital signage deployment, but a good placement strategy is necessary to…

Hello from the editor

by Travis Wagoner — Editor, Networld Media Group

Introducing Travis Wagoner as the new editor of DigitalSignageToday.com.

Digital signage is the new normal for travel and hospitality

by Jeff Hastings — CEO, BrightSign

Springtime marks the unofficial start to the annual travel season, so for the next five or six months airports, train stations and other major transport hubs…

Digital signage advertising pops up in unexpected spots

Digital signage advertising has been used in restaurants, gas stations, retail stores and in the lobbies of businesses and hotels for quite a few years. Now in…

Decisions, decisions: Interactive or display digital signage? Or both?

by Chris Gilder — Founder/CEO, Meridian

More people expect interactive experiences than ever before, especially in the world of digital signage. However, before you make the jump from traditional to…

Restaurants should use latest menu-labeling delay to ensure accuracy

by Betsy Craig — pres, menutrinfo.com

Even though some public health advocates have claimed the extension is a setback for public health, the good news is the delay gives foodservice operators…

Is there a future for traditional sign shops in the face of digital signage?

by Evan Magner — Marketing Project Coordinator, Mvix

Is the future of traditional sign shops in the face of digital signage bleak or promising? Are there any digital signage opportunities for sign shops in this…

How to make your digital signage messaging slippery

by Frank Kenna — President, The Marlin Company

Incredible value has been created by helping people communicate in new ways (e.g., inventions like the telephone, TV, AOL and Facebook); here's a look at two…

Digital signage and social media: The best of both worlds

Have you ever wondered about combining the best of digital signage with the best of social media? It's an idea that many businesses are considering, because it…

Who is your company's digital signage champion?

by Sean Matthews — President & CEO, Visix, Inc.

If you have a digital signage system, you know that keeping your content fresh and engaging is the primary goal. But who owns that content? Who decides on the…

Digital signage and the 'Goldilocks Zone'

by Christopher Hall — w, t

Little glitches can be big annoyances. And if you don't plan out the details of your customers' experiences, and really think about them, then your customer is…

Supercharge your omnichannel strategy with digital signage and kiosks

by Frank Olea

How do you leverage digital signage and kiosks into a supercharged omnichannel retail strategy that will drive more revenue to your business through multiple…

4 big ideas from Day Two at DSE16

by Christopher Hall — w, t

After a frenetic Day Two at the show, here are just a few first impressions from the closing day at the digital signage industry's annual conclave.

3 big ideas from Day One at DSE16

by Christopher Hall — w, t

After a dizzying Day One at the show, here are just a few first impressions from Day One at the digital signage industry's annual conclave.