Digital signage advertising pops up in unexpected spots

Digital signage advertising has been used in restaurants, gas stations, retail stores and in the lobbies of businesses and hotels for quite a few years. Now in…

Decisions, decisions: Interactive or display digital signage? Or both?

by Chris Gilder — Founder/CEO, Meridian

More people expect interactive experiences than ever before, especially in the world of digital signage. However, before you make the jump from traditional to…

Restaurants should use latest menu-labeling delay to ensure accuracy

by Betsy Craig — pres, menutrinfo.com

Even though some public health advocates have claimed the extension is a setback for public health, the good news is the delay gives foodservice operators…

Is there a future for traditional sign shops in the face of digital signage?

by Evan Magner — Marketing Project Coordinator, Mvix

Is the future of traditional sign shops in the face of digital signage bleak or promising? Are there any digital signage opportunities for sign shops in this…

How to make your digital signage messaging slippery

by Frank Kenna — President, The Marlin Company

Incredible value has been created by helping people communicate in new ways (e.g., inventions like the telephone, TV, AOL and Facebook); here's a look at two…

Digital signage and social media: The best of both worlds

Have you ever wondered about combining the best of digital signage with the best of social media? It's an idea that many businesses are considering, because it…

Who is your company's digital signage champion?

by Sean Matthews — President & CEO, Visix, Inc.

If you have a digital signage system, you know that keeping your content fresh and engaging is the primary goal. But who owns that content? Who decides on the…

Digital signage and the 'Goldilocks Zone'

by Christopher Hall — w, t

Little glitches can be big annoyances. And if you don't plan out the details of your customers' experiences, and really think about them, then your customer is…

Supercharge your omnichannel strategy with digital signage and kiosks

by Frank Olea

How do you leverage digital signage and kiosks into a supercharged omnichannel retail strategy that will drive more revenue to your business through multiple…

4 big ideas from Day Two at DSE16

by Christopher Hall — w, t

After a frenetic Day Two at the show, here are just a few first impressions from the closing day at the digital signage industry's annual conclave.

3 big ideas from Day One at DSE16

by Christopher Hall — w, t

After a dizzying Day One at the show, here are just a few first impressions from Day One at the digital signage industry's annual conclave.

A dose of IoT is good medicine for healthcare

How can IoT-informed digital signage create a new atmosphere and new levels of efficiency and personalization in healthcare.

Can workplace communications provide Facebook levels of value for your company?

by Frank Kenna — President, The Marlin Company

How much are good workplace communications really worth? See how digital signage and tablet and smartphone products that allow employee-management…

Is content still king?

by Celia Anderson — Digital Marketing Executive, SignStix

Is content really king in digital signage? Or are the statistics driving digital signage growth a reflection of well-strategized digital signage installations?

'The truth is out there': The X-Files comes to digital signage

by Christopher Hall — w, t

The X-Files recently returned to television sets around the world after almost 15 years — and digital signage helped build the anticipation and suspense for…

Digital signage vs print in brick-and-mortar retail

by Emily Carroll — Marketing Manager, Prendi Pty Ltd

Although print communications have proven their worth in the past, digital signage is progressively taking over. And as the world around us rapidly embraces…

Digital signage 'Smackdown' teaches video game coding

by Bradley Cooper — Editor, Connect Media

Travelers at the Helsinki tram station learned how to code through digital signage that invited them to program their own character in a wrestling video game.

Prescribe digital signage to improve hospital morale

by Sean Matthews — President & CEO, Visix, Inc.

Employees in a doctor's office, clinic or hospital routinely deal in life-and-death situations, and sometimes events can feel like they are happening too fast…

It's high time to plunge consumers into immersive experiences

by Emily Carroll — Marketing Manager, Prendi Pty Ltd

Technology is fast evolving, and it surrounds us every day — so much so that consumers now expect to not only see digital solutions everywhere, but to interact…

Why are the little guys better at doing digital menu boards right?

by Scott Sharon — CEO, START

Why do large chains have more difficulty getting digital menu boards right than small chains?