Making the customer experience interactive

by Digital Signage Today

Creating an interactive customer experience doesn't just benefit brands, retailers, restaurants, etc. by appealing to shoppers, it also provides analytics that…

The world's most recognizable mobile app doesn't run on any smartphone

Most people use this app or system a couple dozen times every day without even thinking about it. It's real-time, interactive, sensor- and big data-driven with…

Why no one wants to use digital signage

by Andrew Hoffman — Vice President, Noventri

No one wants to use digital signage? How can that be? It's everywhere! Find out how to make end-users want to USE digital signage without having to use digital…

Digital signage awakens the force of CX

by Christopher Hall — w, t

Not that long a time ago, in places both near and far, far away, the force of an engaging customer experience was awakened — with a helping hand from the force…

Valentine's Day video proposals delivered to your door with digital signage

by Christopher Hall — w, t

Groupon is offering a special deal this Valentine's Day: Propose to your sweetie on giant LED board delivered right to your door.

3 keys to the rise of digital signage adoption

by Chris Gilder — Founder/CEO, Meridian

Digital signage is being used more often than ever before as the use of traditional static signage continues to wane. Why is it that companies are turning to…

Using digital to its potential wins customers over and over again

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers…

Digital signage can work for the 'Joes' and not just the 'Pros'

by Evan Magner — Marketing Project Coordinator, Mvix

Is digital signage yet another in a long line of successful marketing technologies reserved for big businesses and beyond the budget of the SMB crowd? The…

5 keys for surviving DSE

by Christopher Hall — w, t

The annual Digital Signage Expo can be a little dizzying, especially for newcomers, so here are five keys to surviving DSE.

Australian sportsbook bets on digital signage

by Emily Carroll — Marketing Manager, Prendi Pty Ltd

Australian sportsbook UBET has unveiled a new world of betting, deploying digital signage to create a state-of-the-art sports entertainment experience for…

Measuring your digital signage ROI

Digital Signage has seen a rapid increase in popularity as more and more organizations realize the value this technology can add, but simply throwing money at…

Observations from CES 2016: The future of digital signage in retail

by Jeff Hastings — CEO, BrightSign

Each January the technology world turns its attention to the Consumer Electronics show in Las Vegas; what does it portend for digital signage?

Want effective workplace digital signage? Think like a brand manager

by Frank Kenna — President, The Marlin Company

Digital signage can help communicate a company's important issues to your employees, but only if the content collection is coherent and well designed. Take a…

How digital signage can help you reach your millennial employees

by Sean Matthews — President & CEO, Visix, Inc.

Millennials are described as well-educated, entitled, confident and tech savvy. Oftentimes, the Baby Boomers and Generation Xers that are managing millennials…

5 New Year's digital signage resolutions to take retailers into 2016

by Emily Carroll — Marketing Manager, Prendi Pty Ltd

Digital signage blogger offers retailers a slate of five New Year's digital signage resolutions to enhance in-store engagement and drive their brand into the…

Imagine double-sided OLED digital signage, aka 'the poster killer'

by Emily Carroll — Marketing Manager, Prendi Pty Ltd

Imagine a future of paper-thin digital signage screens replacing posters in windows around the world. It's easy if you try.

Calculating the ROI of immersive experiences

by Scott Slucher — Account Executive, Networld Alliance

When we think of immersive experiences, we tend to think of the BIG ones, like Disney World, where every detail has been designed to maximize our emotional…

Are embedded digital signage systems fatally shortsighted?

by Evan Magner — Marketing Project Coordinator, Mvix

While some are questioning the possible extinction of digital signage media players, this digital signage blogger offers a rebuttal and asks if embedded…

Don't let buying your digital signage be the most fun part

by Frank Kenna — President, The Marlin Company

Have you ever gotten all excited about buying something, but had that excitement turn to disappointment when it was actually delivered? Here's how to avoid…

What is your digital signage resolution for 2016?

To close out 2015 and help ring in 2016, a digital signage expert blogger has pulled together a list of New Year's resolutions for end-users to consider.