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Top 5 digital signage blogs of 2018
We are entering 2019, the last year of the 2010s. Bloggers last year had their focus set firmly on the future as they read stories on future trends in digital signage hardware, software and advertising.
December 28, 2018 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Editor's note: This is part two of athree partseries looking back at the top stories of 2018. Click here for part one.
Digital Signage Today bloggers focused on the future as most of them wrote stories this year about trends in digital signage hardware, software and advertising.
One of the top blogs, for example, examined the relationship between kiosks and digital signage and how their roles are becoming increasingly blurred as more vendors develop interactive digital signage solutions.
Another top story looked at key design principles for digital signage how it is important to develop utilitarian designs that are still visually pleasing.
See below for the year's most-read blogs.
5. 7 design principles for awesome digital signage By Rich Archer, digital director, Omnivex Jan. 26, 2018
The right designs are as aesthetically oriented as they are utilitarian. This necessity for form and function means that experienced professionals rely on a tightly knit group of core concepts to create masterpieces that pass internal review and look amazing in the field. Wait, what if you aren't a digital design expert but have a network of digital signs you are tasked with creating content for – where do you start? Well, start with this guide!
4. 5 rules of digital signage success By Daniel Waldron, head of content, Armagard, March 15, 2018
Your digital signage success hinges on creating a unique user experience for customers. The more customers you attract, the quicker you achieve a return on investment and start to profit from digital signage.
Yes, the right hardware, software, content etc. are all important, but they are a means to an end, the tools needed to reach your ultimate goal: increased brand awareness; more customers; and more revenue.
However, there are ways you can take all the components of digital signage and use them to attract audiences.
For example, you need to keep your network cohesive and expand a customer's digital experience.
3. Are kiosks the future of digital signage? By Bradley Cooper, editor, Digital Signage Today, April 15, 2018.
The biggest barrier to digital signage isn't a bigger screen, but rather a smaller one: the consumer's smartphone. It's hard for your display to be relevant to a customer when they have a more relevant Facebook page open on their phone. One way, however, for retailers to reach these distracted customers is to integrate interactive elements into digital signage. At that point, digital signage has crossed the border into the world of kiosks. Could kiosks be the future for digital signage?
2. What do consumers want from digital signage advertising?
By Daniel Waldron, head of content, Armagard, Feb. 20, 2018.
Much is said about digital signage being a must have for businesses, but there's very little discussion about how digital signage advertising actually influences consumer behavior. Luckily, recent research has revealed key insights into customer's interactions with digital signage. Not surprisingly, millennials are far more responsive to digital signage than other generations.
1. 5 future digital signage trends of 2018
By Debbie Wilson-dewitt, marketing communication manager, Visix. Jan. 18, 2018.
Digital signage is rapidly improving. Displays are getting thinner and brighter, and software is getting more powerful.
Every part of the market is becoming more integrated, more comprehensive, faster, smarter, and better looking. But remember that all this technology is built around people — to streamline workflows, enhance communications, increase engagement and build community.
Image via Istock.com.
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