2016 has passed into the annals of history, and a new year is here. Last year's most read stories covered a range of topics, such as marketing trends, OOH advertising, the cost of touchscreen displays and more.
Other topics that made the top spots included content management, digital billboard rates and other market trends. It is time to take a look back at the top 10 most read stories on Digital Signage Today in 2016. The stories are posted in reverse order.
Prints ads don't just cut it anymore. More and more retailers are making the switch to digital signage for increased savings, real-time updates and truly engaging content.
It's not enough to simply have flashy displays. You also need good content that is simple, attention grabbing and gives a clear call to action.
Prime Burger saw just how effective digital signage can be, when five 48-inch displays boosted the restaurant's sales by a whopping 50 percent.
The digital signage market size was more than $14.9 billion for 2015 and is expected to record a CAGR of 5.3 percent during the forecast period. There are a number of key factors driving this massive growth.
Last year, experts gave their take on what was on the horizon for 2016, from everything to increased regulation of outdoor displays to the digital signage convergence of data and devices.
Developing a rate structure doesn't have to be difficult, but it does require a methodical approach. There are three keys to developing your rate structure: understand your competition, know your viewers and develop a CPM.
Touchscreen displays are expensive, but skimping on the cost and trying to slap together a touch overlay and a display might cost you more in the long run.
Taxis, public transit buses and trains, shuttles and delivery vehicles are in the ultimate out-of-home environment and are poised for the expanding area of vehicle-mounted digital signage and LED messaging.
2016 was a key year for marketers. Interactive technology provided the tools for marketers to embrace new trends such as the customer experience model and 3D technology.
OOH has changed greatly over the years, and it is set to evolve rapidly. Trends such as hyper targeting, more intelligent software and beacon adoption will drive the market.
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/ Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.