Digital signage 5 for 5: September 2017
Over the last several months, restaurants have dominated the top stories on Digital Signage Today, but September readers branched out a bit and explored topics ranging from retail digital signage kiosks to future trends.
The top story this month is the first in a series examining what trends are dominating the market, and which will be on the rise in the future. Digital Signage Today interviewed Nixplay Signage, a relatively new player in the digital signage space, to get its take on trends such as the democratization of digital signage and the growth of smaller markets.
Without further ado, let's take a look at the top five most read stories for Digital Signage Today for September 2017. They are posted in reverse order.
The emergence of a digital media culture has effectively forced educational institutions to embrace digital signage. Why? To keep-in-touch with audiences that are becoming increasingly hard to reach using traditional methods.
It helps cut cost, improve your image, improves information dissemination and more.
Many kiosk manufacturers are increasingly integrating digital signage into their self-service kiosks, especially in the retail space.
Historically, the cost and complexities of digital signage discouraged operators of retail kiosks from investigating its potential benefits. But as digital screens become a more common component of kiosks in other environments, interest in digital signage for retail kiosks is increasing.
These days, the biggest dilemma facing advertisers is how to successfully market to consumers whose eyes are often glued to their phones. Retailers looking to purchase digital signage often worry that the 50-inch display won't be a match for the pocket-sized screens. One way integrators are addressing this issue is by adding mobile elements into digital signage.
This can take a variety of forms, from pushing loyalty programs to pushing out coupons. The key element to a successful mobile integration, however, involves delivering value to customers.
In this day and age, fresh, on-demand content is the expectation wherever we go — in restaurants that applies to both the food being served and the technology being used to deliver an excellent experience to diners.
Trends are a moving target, especially in a technology industry, so it's important to regularly get some perspective from companies in the field. Digital Signage Today spoke with Nixplay Signage, a digital picture frame company, to get its take on current trends, especially since Nixplay recently entered the digital signage market.
Nixplay Signage saw an opportunity to enter the digital signage market when it learned that many of its customers from small or medium-sized companies were using its frames for digital signage.
Image via Istock.com.
Companies: Nixplay Signage
Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.www