Digital signage 5 for 5: September 2017

Oct. 6, 2017 | by Bradley Cooper
Digital signage 5 for 5: September 2017

Over the last several months, restaurants have dominated the top stories on Digital Signage Today, but September readers branched out a bit and explored topics ranging from retail digital signage kiosks to future trends.

The top story this month is the first in a series examining what trends are dominating the market, and which will be on the rise in the future. Digital Signage Today interviewed Nixplay Signage, a relatively new player in the digital signage space, to get its take on trends such as the democratization of digital signage and the growth of smaller markets.

Without further ado, let's take a look at the top five most read stories for Digital Signage Today for September 2017. They are posted in reverse order.

5. 6 benefits of digital signage in education

The emergence of a digital media culture has effectively forced educational institutions to embrace digital signage. Why? To keep-in-touch with audiences that are becoming increasingly hard to reach using traditional methods.

It helps cut cost, improve your image, improves information dissemination and more.

4. 3 digital signage options for retail kiosks

Many kiosk manufacturers are increasingly integrating digital signage into their self-service kiosks, especially in the retail space.

Historically, the cost and complexities of digital signage discouraged operators of retail kiosks from investigating its potential benefits. But as digital screens become a more common component of kiosks in other environments, interest in digital signage for retail kiosks is increasing.

3. Mobile integration boosts digital signage 

These days, the biggest dilemma facing advertisers is how to successfully market to consumers whose eyes are often glued to their phones. Retailers looking to purchase digital signage often worry that the 50-inch display won't be a match for the pocket-sized screens. One way integrators are addressing this issue is by adding mobile elements into digital signage.

This can take a variety of forms, from pushing loyalty programs to pushing out coupons. The key element to a successful mobile integration, however, involves delivering value to customers.

2. The future of digital communications in restaurants: Touch, signage, entertainment

In this day and age, fresh, on-demand content is the expectation wherever we go — in restaurants that applies to both the food being served and the technology being used to deliver an excellent experience to diners. 

With restaurants' constantly changing menu offerings, promotions, FDA regulations, and beyond, digital communication is key as it allows restaurants to quickly and easily change or tweak content in real-time.

Further, it allows restaurants to communicate with customers in an engaging and stimulating manner that matches our growing desire to have easy-to-use technology solutions to manage everyday tasks.

1. Q&A: Digital signage current and future trends part 1 

Trends are a moving target, especially in a technology industry, so it's important to regularly get some perspective from companies in the field. Digital Signage Today spoke with Nixplay Signage, a digital picture frame company, to get its take on current trends, especially since Nixplay recently entered the digital signage market.

 

Nixplay Signage saw an opportunity to enter the digital signage market when it learned that many of its customers from small or medium-sized companies were using its frames for digital signage.

Image via Istock.com.


Topics: Customer Experience, Display Technology, Education / Schools, Hardware, Menu Boards, Mobile Interactivity, Restaurants, Retail

Companies: Nixplay Signage



Bradley Cooper

Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.

wwwView Bradley Cooper's profile on LinkedIn

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