The Digital Signage Show: NEC announces VUKUNET universal DOOH advertising platform

VUKUNET serves as the screen manufacturer's entry into the digital advertising space.

WPP CEO relates to DOOH in AD-Tech speech

by Lyle Bunn — Strategy Architect, BUNN

Sir Martin Sorrell made several key points that relate to DOOH while delivering the opening keynote to a packed house at Ad-Tech conference in New York this…

Webinar reveals key future trends for the digital signage industry

by Digital Signage Today

Report and webinar focused on growth, predicted spend and applications planned for the next two years.

Wall Street Journal DOOH network creates 16% sales boost for Blackberry

Digital out-of-home campaign coupled with place-based events scores big in upscale office building promotion.  

Commentary: Bumblebee Tuna in-store digital advertising stinks

Negative customer reactions prove that retail digital signage must be done right, or not at all.

NCR buys digital signage software provider Netkey

Enterprise software solution added to NCR's existing hardware and services business.  

Q&A: Ten questions on Wachovia's digital signage network

Tracey Crowe talks about the company's screen installation before and after its purchase by Wells Fargo.    

Why reliable measurement matters to digital out-of-home

by

Access to a reliable and consistent source of measurement continues to be a challenge facing the industry.  

How a centralized digital signage network can save lives on campus

by Blake Reeves — sales, cnl

A new generation of digital signage solutions can be used to provide an integrated and immediate single point of contact during emergencies.

Hugo Boss uses gesture-based digital signage to launch new perfume

GestureTek's ScreenFX system is behind the brand's latest digital media installation in Sao Paulo, Brazil.

Defining DOOH

Industry experts seek to describe the one of the industry's most popular acronyms.  

ISME 09: Bringing life to the point of purchase

by James Bickers — Editor, Networld Alliance

Making POP more interactive and engaging was a big focus in the event's exhibit hall.  

BlackBerry, VH1 case studies to drive second-annual OVAB Summit

With its Audience Metrics Guidelines in full swing, the association hopes to prove DOOH's value with real-life examples.  

DOOH consultancy Imperative Group extends services to North America

Bill Collins, Laura Davis-Taylor and Michael Mascioni have been appointed as U.S.-based practitioners.  

Report predicts substantial growth for 3D technology used in digital signage

GigaOM predicts nearly one million 3D digital signage systems will be shipped by 2014.    

Displax wins Viscom 'Best Practice in Digital Signage' award

The company won the international distinction at Viscom 2009 for its innovative digital signage projects.

Digital outdoor advertising a bright spot in struggling advertising industry

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New technologies and global DOOH growth also indicate positive future for digital billboards.    

The Digital Signage Show Europe: Speaker sessions, networking were highlights

Despite some downsizing due to the economy, exhibitors remained positive about interactions with attendees.  

ESPN unveils interactive digital signage game to promote Monday Night Football

Monster Media provides gesture-based digital signage to engage football fans on the street level.

More than 1,000,000 ads now playing on North America's Digital-Out-of-Home networks

by Lyle Bunn — Strategy Architect, BUNN

Industry consultant estimates number of ads run on DOOH networks based on 2009 industry research.