2010: The year of choice for digital signage

by Lyle Bunn — Strategy Architect, BUNN

One of the industry's top analysts says this is the year digital signage finally comes of age.  

Decline in ad spending signals rethinking of media options

by David Little — Director of Marketing, Keywest Technology

Keywest's director of marketing puts the decline in ad spending and how it affects the digital signage industry into perspective.  

New Balance, MitchAlexander Media partner on digital signage

The Vancouver flagship store has completed a merchandising project just in time for the upcoming Winter Olympics.  

How LED backlighting is changing outdoor digital signage

by Bill Yackey

We look at three advantages to using LED-backlighting when taking LCDs outside.

Mobile marketing and its impact on digital signage

by Steven Gurley

We are in a new era of mobile communications that is manifest by the explosive growth of sophisticated smartphones. How will they mesh into the digital signage…

NRF: Intel making digital signage push using proof-of-concept design

by Bill Yackey

Interactive demo is the manifestation of a partnership between Intel and Microsoft Embedded.

Ed Hardy uses YCD video, interactive mobile technologies in Australia, U.K. stores

The lifestyle brand used digital signage as part of an integrated shopper marketing strategy used to boost customer experience.  

5 digital signage execs to watch in 2010

by Bill Yackey

These ambitious change agents look to have a big impact in the next year.  

Ask The Experts: What are some outdoor enclosure considerations?

We asked Karl Jackson, director of sales for ITS Enclosures, what some of the major considerations are for placing a screen in an outdoor environment. Sunlight…

Digital signage: The top 10 trends for 2010, Part 2

by Keith Kelsen — chairman, 5th Screen Digital

The second part of the series looks at events that will cause the industry to reach its tipping point in 2010.

Ask the Experts: How do I choose between a media player and PC?

Should a deployer use a media player or standard PC to power digital signage screens? The answer depends on the type of network and amount of use it will see…

Digital signage: The top 10 trends for 2010, Part 1

by Keith Kelsen — chairman, 5th Screen Digital

The next year will focus on content, measurement and experience as the industry continues to grow.

5 great digital signage moments in 2009

by Bill Yackey

We look into great events that changed the industry this year, and one we'd rather forget.

Screen Media Expo Europe 2010 to host DOOH Expo program

by Bill Yackey

Event registration and call for papers are now open for the May show in London.  

Ask the Experts: How do I build my content strategy?

Digital signage lives or dies on the strength of its content. Good digital signage content is not only engaging to view but relevant in the life of the viewer.

DOOH campaign raises Delta Airlines' brand awareness 28%

by Bill Yackey

Edison Research verifies the results of Delta's New York City-based ad campaign using SeeSaw Networks' aggregation services.  

Digital signage content: There's an app for that

by Bill Yackey

STRATACACHE's new iPhone app allows mobile access for management and monitoring of signage networks.  

Thoroughbred auctioneer Fasig-Tipton implements portable digital signage solution

by Bill Yackey

The entire unit, including LCDs, kiosks and servers, is designed to move several times a year to various auction locations.

Ask the Experts: How do I determine ROI for my digital signage strategy?

Businesses care about the bottom line — and for good reason. So how do you go about determining the ROI for a cutting-edge application like digital signage …

Monster Media campaigns rake in awards for interactive DOOH

by Bill Yackey

ESPN and Oxygen projects get noticed by the industry, and help define the future of interactive digital signage.