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Features

Ed Hardy uses YCD video, interactive mobile technologies in Australia, U.K. stores

The lifestyle brand used digital signage as part of an integrated shopper marketing strategy used to boost customer experience.  

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5 digital signage execs to watch in 2010

by Bill Yackey

These ambitious change agents look to have a big impact in the next year.  

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Ask The Experts: What are some outdoor enclosure considerations?

We asked Karl Jackson, director of sales for ITS Enclosures, what some of the major considerations are for placing a screen in an outdoor environment. Sunlight…

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Digital signage: The top 10 trends for 2010, Part 2

by Keith Kelsen — chairman, 5th Screen Digital

The second part of the series looks at events that will cause the industry to reach its tipping point in 2010.

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Ask the Experts: How do I choose between a media player and PC?

Should a deployer use a media player or standard PC to power digital signage screens? The answer depends on the type of network and amount of use it will see…

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Digital signage: The top 10 trends for 2010, Part 1

by Keith Kelsen — chairman, 5th Screen Digital

The next year will focus on content, measurement and experience as the industry continues to grow.

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5 great digital signage moments in 2009

by Bill Yackey

We look into great events that changed the industry this year, and one we'd rather forget.

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Screen Media Expo Europe 2010 to host DOOH Expo program

by Bill Yackey

Event registration and call for papers are now open for the May show in London.  

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Ask the Experts: How do I build my content strategy?

Digital signage lives or dies on the strength of its content. Good digital signage content is not only engaging to view but relevant in the life of the viewer.

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DOOH campaign raises Delta Airlines' brand awareness 28%

by Bill Yackey

Edison Research verifies the results of Delta's New York City-based ad campaign using SeeSaw Networks' aggregation services.  

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Digital signage content: There's an app for that

by Bill Yackey

STRATACACHE's new iPhone app allows mobile access for management and monitoring of signage networks.  

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Thoroughbred auctioneer Fasig-Tipton implements portable digital signage solution

by Bill Yackey

The entire unit, including LCDs, kiosks and servers, is designed to move several times a year to various auction locations.

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Ask the Experts: How do I determine ROI for my digital signage strategy?

Businesses care about the bottom line — and for good reason. So how do you go about determining the ROI for a cutting-edge application like digital signage …

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Monster Media campaigns rake in awards for interactive DOOH

by Bill Yackey

ESPN and Oxygen projects get noticed by the industry, and help define the future of interactive digital signage.  

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DOmedia, BroadSign partner for cross-network DOOH purchases

by Bill Yackey

Partnership will bring automation of cross-network media buys and digital ad campaign fulfillment.  

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LG announces full HD 3D screen

by Bill Yackey

The first mass-produced full-HD three-dimensional monitor spans 23 inches diagonally and has a relatively thin bezel.    

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Bobbi Brown Cosmetics installs digital signage at Bloomingdale's

by Bill Yackey

The complete digital media project from YCD includes a nine-screen video wall and touchscreen interactivity.

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Miami Heat continue digital signage push with custom video walls

New installations from Magenta Research follow trend of custom-shaped and nontraditional digital signage.

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CBS news stations bring digital newsstands to Philadelphia

by Bill Yackey

The CBS Always On network launches this week on 39 stands, with plans to go city-wide.  

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A giant plasma screen for an even bigger camera

by Bill Yackey

The Panasonic 103-inch plasma is being used in an innovative promotion this month around London.

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