3Gsignage launches iBrand application for iPhone

App uses e-couponing to draw shoppers to digital out-of-home screens in retail locations and can integrate with digital signage SaaS platform.

Why location-based services are important for place-based screens

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LocaModa's CEO discusses the integration of Foursquare with digital signage and the advantages it has for deploying locations.

Three things that will change DOOH ad pricing

by Bill Yackey

Demand, interactivity and aggregation services are poised to pull more dollars to screen advertising.    

Disney, Google to invest in Chinese digital signage company

If deal is completed, YUM! Brands's KFC says it is on board to advertise on 2,000 screens.

CBS Outdoor taps N4D for first 3D digital signage ad campaign

The centerpiece of the campaign is a 14-foot screen displaying commercials in 3D throughout February.  

NEC, Array Interactive develop digital signage program for Towson University

The two companies worked with university stakeholders to develop a network to reach 10,000 students.

Aligning healthcare organizations and staff through digital signage

by Jeff Collard — President, Omnivex Corporation

Big screens are the new medium of choice to deliver information and improve workflow in hospitals, doctor's offices and other health facilities.    

How high schools can benefit from digital signage

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In order to compete with the growing digital communication among teenagers, high schools can use screens in different ways to get the message across.  

2010: The year of choice for digital signage

by Lyle Bunn — Strategy Architect, BUNN

One of the industry's top analysts says this is the year digital signage finally comes of age.  

Decline in ad spending signals rethinking of media options

by David Little — Director of Marketing, Keywest Technology

Keywest's director of marketing puts the decline in ad spending and how it affects the digital signage industry into perspective.  

New Balance, MitchAlexander Media partner on digital signage

The Vancouver flagship store has completed a merchandising project just in time for the upcoming Winter Olympics.  

How LED backlighting is changing outdoor digital signage

by Bill Yackey

We look at three advantages to using LED-backlighting when taking LCDs outside.

Mobile marketing and its impact on digital signage

by Steven Gurley

We are in a new era of mobile communications that is manifest by the explosive growth of sophisticated smartphones. How will they mesh into the digital signage…

NRF: Intel making digital signage push using proof-of-concept design

by Bill Yackey

Interactive demo is the manifestation of a partnership between Intel and Microsoft Embedded.

Ed Hardy uses YCD video, interactive mobile technologies in Australia, U.K. stores

The lifestyle brand used digital signage as part of an integrated shopper marketing strategy used to boost customer experience.  

5 digital signage execs to watch in 2010

by Bill Yackey

These ambitious change agents look to have a big impact in the next year.  

Ask The Experts: What are some outdoor enclosure considerations?

We asked Karl Jackson, director of sales for ITS Enclosures, what some of the major considerations are for placing a screen in an outdoor environment. Sunlight…

Digital signage: The top 10 trends for 2010, Part 2

by Keith Kelsen — chairman, 5th Screen Digital

The second part of the series looks at events that will cause the industry to reach its tipping point in 2010.

Ask the Experts: How do I choose between a media player and PC?

Should a deployer use a media player or standard PC to power digital signage screens? The answer depends on the type of network and amount of use it will see…

Digital signage: The top 10 trends for 2010, Part 1

by Keith Kelsen — chairman, 5th Screen Digital

The next year will focus on content, measurement and experience as the industry continues to grow.