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Features

KioskCom and The Digital Signage Show to merge

KioskCom and The Digital Signage Show are combining to become Customer Engagement Technology World, reflecting the two industries' continuing convergence.

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CeBIT: Digital signage and kiosks in the (wide) ITC world

by Marco Ruocco — Consultant, MRU

CeBIT 2010 Part II: The European digital IT and telecommunications show revealed several trends for kiosks and digital signage.

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GlobalShop: DOOH measurement essential for reaching customers

by James Bickers — Editor, Networld Alliance

Harris executive lays out the tools and techniques for connecting with an on-the-go, 'catch-me-if-you-can' audience.

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How to decide on colors for digital signage

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The art director at Noventri Digital Signage talks about how to choose which colors work best together in digital signage applications.

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Geo-convergence, ITC and digital signage at CeBIT2010

by Marco Ruocco — Consultant, MRU

The European digital IT and telecommunications show revealed several trends for kiosks and digital signs.

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Flexibility, engagement help make DOOH a hit with creative directors

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Marketers will have a big presence at this year's Digital Signage Content Strategies Summit, next month in Las Vegas.

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Surging digital signage market attracts interest of IT firms

The rapid growth of professional displays for signage is attracting a new group of heavyweight competitors to the business.  

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Samsung now mass producing super-wide LCD panels

Designed to replace LED tickers and for transportation use, this new screen features a panoramic aspect ratio of 4:1

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RMG Networks, The New York Times launch DOOH network

NYTimes.com content is coming to 800 restaurant screens in New York, Los Angeles, Chicago, Boston and San Francisco.      

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DSE: Walmart reveals 18-month results for SMART Network

by Bill Yackey

The retail giant has tied digital signage to its POS network and it is yielding impressive sales uplifts.

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Digital signage industry reacts to prospect of second association

by Bill Yackey

Eyes turn to Las Vegas for press conference, DSA board meeting.

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DOOH a missed opportunity for Vancouver Olympics advertisers

by Bill Yackey

VANOC forgot about digital signage when it bought $38 million worth of ads for Olympic sponsors, so others have capitalized.

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3Gsignage launches iBrand application for iPhone

App uses e-couponing to draw shoppers to digital out-of-home screens in retail locations and can integrate with digital signage SaaS platform.

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Why location-based services are important for place-based screens

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LocaModa's CEO discusses the integration of Foursquare with digital signage and the advantages it has for deploying locations.

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Three things that will change DOOH ad pricing

by Bill Yackey

Demand, interactivity and aggregation services are poised to pull more dollars to screen advertising.    

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Disney, Google to invest in Chinese digital signage company

If deal is completed, YUM! Brands's KFC says it is on board to advertise on 2,000 screens.

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CBS Outdoor taps N4D for first 3D digital signage ad campaign

The centerpiece of the campaign is a 14-foot screen displaying commercials in 3D throughout February.  

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NEC, Array Interactive develop digital signage program for Towson University

The two companies worked with university stakeholders to develop a network to reach 10,000 students.

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Aligning healthcare organizations and staff through digital signage

by Jeff Collard — President, Omnivex Corporation

Big screens are the new medium of choice to deliver information and improve workflow in hospitals, doctor's offices and other health facilities.    

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How high schools can benefit from digital signage

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In order to compete with the growing digital communication among teenagers, high schools can use screens in different ways to get the message across.  

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