Capitalizing on OOH viewing experience to retain customers

Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.

Top 5 blogs of 2017

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

We are nearing the end of 2017, and it has certainly been a crazy year for digital signage, as the industry continually produces better and better hardware and…

Making digital signage work for the holidays

In order to take full advantage of digital signage during the holidays, retailers need to not get overwhelmed by the rush. Instead, they should work to engage…

3 keys to evaluating digital menu boards

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

All digital menu boards are not created equal. For this reason, it's essential for restaurants to evaluate their hardware, content and content management…

Digital signage top 5 stories: November 2017

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Readers whetted their appetites during November with topics such as reviewing the menu boards of McDonald's, touchscreens trends and key ways digital signage…

3D virtual concierges deliver better hotel experiences

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Intelligent virtual assistants enable hotels to boost customer experience by allowing guests to interact with a 2D or 3D agent via digital signage, kiosks or…

Digital signage can revamp the Black Friday experience

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in…

South African retailer delivers digital journey with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell…

Media players part 1: Picking the best solution

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Picking the best media player can be a real chore. It's key to understand what type of content to use.

Digital signage 5 for 5: October 2017

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Last month, users gobbled up stories on McDonald's, software, restaurants and digital signage horror stories.

Digital signage Q&A: Touchscreen edition

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One way to boost customer involvement is to integrate touchscreens with your displays, but there are issues, however, dealing with the logistics.

VR experience brings the fear to laundry

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In order to promote a washing machine, Whirlpool teamed up with JCDecaux to craft a hair-raising VR experience that brings the fear to the laundry.

3 pitfalls to avoid with digital signage deployment

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It can be easy to sink a lot of money into a digital signage project, only for it to all fall apart. It's important to avoid three pitfalls to have a…

AI and virtual reality earn their place in hospitality

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Virtual reality and AI are starting to gain grounds in the hospitality industry. Customers are growing more comfortable with these technologies, which is in…

I'm lovin' it in Italy: McDonald's launches delivery via interactive bus shelters in Milan

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's transformed three bus shelters in Milan, Italy into interactive stores where customers can order via a touchscreen and have food delivered to them.

3 tips to ensure digital signage is successful in restaurants

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Many restaurants are snatching up digital signage like candy, but there's still major challenges when addressing the logistics, user friendliness and customer…

Join the future: Participate in the 2018 Digital Signage Future Trends Report

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The time has come for the 2018 Digital Signage Future Trends Report. Take the future trends survey to receive 25 percent off the final report, and enter to win…

Digital signage 5 for 5: September 2017

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Over the last several months, restaurants have dominated the top stories on Digital Signage Today, but September readers branched out a bit and explored topics…

Can 'attract screens' lure in customers?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One way retailers are luring in customers to their display or kiosk is by using digital signage attract screens.

Digital signage software: Where to begin?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage seems simple, but choosing software can be a challenge. Where do you begin?