Digital signage top 5: January 2018 edition
Digital Signage Today started off the new year with a bang with stories examining budgeting tools, design principles and future trends.
Readers had their eyes firmly set on future trends in the digital signage market, as the top two most-read stories examined future trends such as more responsive content, increasing segmentation and mobile integration.
Another top story looked at three key ways to keep digital signage software with your budget, such as carefully selecting your features and having an exact idea of what you need in a package.
Let's take a look back at these top five most read features for January 2018. They are posted in reverse order.
Many end users approach digital signage adoption carefully, because it is very easy to break the bank. It's easy to sink a lot of cash into an expensive 4K or even a 3-D solution only to realize you don't have much leftover for content creation or software to power that content. When picking up the individual components for your digital signage, such as the software, you need to plan carefully to save money.
There are three key ways you can do this: know what you need, pick features carefully and negotiate carefully.
The digital age has brought an untold number of new opportunities to artists. In the 1600s an artist might sculpt clay or paint on large canvas. Today, some of the best artists are creating digital animations or designing apps.
Digital signage is one of those evolving mediums. It is an interesting mix of the traditional and the new age. While the concept of a sign is as old as civilization itself, a linked digital communications platform is something entirely new. Which means that if you're reading this, you are working in somewhat uncharted territory.
"Auld Lang Syne." We sing it as one year ends and the next begins, but do you really know what it means? The title and key phrase of a 1788 Scots poem by Robert Burns, the phrase "auld lang syne " literally translates as times long past, old long since, long, long ago, days gone by, or even old times.
Taking this idea one step further into the world of digital signs (see what we did there?) and signage, you're stuck in days gone by if you're not incorporating digital signage on your property.
As 2018 begins, it's time to make some digital signage resolutions.
The digital signage landscape is always the same, but also changing at the same time. You are always going to have a display, content and a way to control the content, but the ways in which digital signage can reach audiences are changing all the time. It is absolutely necessary to stay on the cutting edge of digital signage trends to avoid becoming mere "background noise."
TheDigital Signage Future Trends Report identifies a few key future trends, and we will be focusing on mobile integration, segmentation and dynamic content.
2017 was an innovative year for digital signage, and 2018 promises to have even more going on. Both organizations and the public have embraced the digitalization of…well, everything…and they want more.
This year will feature more responsive content, smarter displays, growth of phygital and more impactful narratives.
Image via Istock.com.
Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.www