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Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

August 20, 2015

Coca-Cola collaborated with out-of-home communications agency Posterscope USA, out-of-home media advertising company Clear Channel Outdoor, social media management agency ICUC and search engine giant Google on the "What's in a Name: Times Square" campaign that went live earlier this year in the heart of New York City. The campaign allowed people to tweet their first name to a dedicated campaign hashtag — #CokeMyName — which generated a "personalized story" about the name that would appear on a digital signage screen above Times Square. A camera then snapped an image of that story and tweeted it back to the user.