DOOH Advertising News

AdQuick releases cloud program to measure OOH campaign effectiveness

June 27, 2022

AdQuick.com, an out-of-home advertising platform, has released its latest service, AdQuick Analytics Cloud, an "analytics as a service" for OOH marketers…

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Smartify Media launching DOOH program to help small businesses

June 24, 2022

Smartify Media, a digital out of home and in-retail digital advertising platform, has launched the Small Business Revenue+, a program that enables any business…

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Carousel digital signage software leads communication at Utah school district

June 23, 2022

The Weber School District in Ogden, Utah, a K-12 system, has deployed Carousel Cloud digital signage software to deliver in-school communications to staff…

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Hivestack extends partnership with Asiaray, expanding OOH in Asia Pacific

June 23, 2022

Hivestack, a programmatic digital out of home ad tech company, has extended its partnership with Asiaray Media Group Limited, an OOH media company with a…

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Survey: 68% of back to school shoppers will look to OOH ads

June 22, 2022

In the latest research from Out of Home Advertising Association of America (OAAA) and The Harris Poll, 68% of back to school shoppers will be looking for OOH…

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The Drop at Westfield 100-yard digital screen debuts at U.S. shopping centers

June 22, 2022

Unibail-Rodamco-Westfield, a non-residential real estate developer, launched a digital screen platform, The Drop at Westfield, to highlight, engage and amplify…

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Vendo Media taps Arima as OOH consumer insight provider

June 20, 2022

Vendo Media, an outdoor digital media company based in Canada, has picked Arima, a technology, information and media producer, as its primary data and consumer…

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OOH ad spend sees modest growth in May

June 20, 2022

In May 2022, in the out-of-home advertising industry, spending was relatively flat year-over-year with a modest amount of growth. However, it was the…

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Lamar helps Goodr promote 'weird' OOH campaign in Carl, Georgia

June 17, 2022

Goodr, a brand that makes sunglasses, has launched its first large-scale awareness campaign in collaboration with Lamar Advertising, an OOH billboard…

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SNA Displays brings wrap-around LED wall to downtown L.A.

June 17, 2022

Installation of a large exterior video display in downtown Los Angeles, built by LED display manufacturer SNA Displays, was recently completed at the…

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Clear Channel Airports roll out DOOH ad campaign across U.S.

June 16, 2022

Clear Channel Airports, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. and an airport media provider, has released a digital…

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Grocery TV adding 2,600 POS displays to U.S. supermarkets

June 16, 2022

Grocery TV, a digital advertising network in U.S. grocery stores, is adding 2,600 point-of-sale displays to its network through a partnership with regional…

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Broadsign teams with Cartology to upgrade Woolworth's retail media network

June 14, 2022

Cartology, a retail media business based in Australia, powered by Woolworths Group, and out-of-home ad tech producer Broadsign have partnered to enhance…

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SNA Displays, Big Outdoor upgrade LED displays at Pacific City shopping center

June 14, 2022

Out-of-home media company Big Outdoor recently upgraded its LED video wall at Pacific City with Empire Exterior LED display technology from SNA Displays…

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Digital signage display market to grow by $2.90B

June 14, 2022

The commercial large format display signage market size is expected to grow by $2.90 billion from 2021 to 2026, according to a press release.

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Delphi Display Systems powers digital menu boards at Soulfull Café

June 13, 2022

Delphi Display Systems, Inc., a provider of technology solutions for the QSR industry, has been selected as the exclusive provider of outdoor digital menus for…

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LG Business Solutions debuts CLOi GuideBot for customer service

June 9, 2022

LG Business Solutions USA has introduced the company's first multi-purpose customer service robot, the LG CLOi GuideBot, which is designed to provide…

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Solutionz, Inc. plans to purchase digital signage producer VSGi

June 8, 2022

Solutionz, Inc. a Fernandez Holdings portfolio company that serves as an audio-visual integrator, will purchase VSGi, a producer of digital signage, video…

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Report: OOH ad revenue up over 40% in Q1

June 7, 2022

Out of home advertising revenue increased 40.5% in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures…

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Navori Labs joins Sony Electronics in AV Alliance Partner Network

June 7, 2022

Navori Labs, a producer of digital signage and marketing analytics software, has aligned with Sony Electronics as a member of its AV Alliance Partner Network…

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