DOOH Advertising News
The Media Shop teams with Broadsign for Australia DOOH
October 12, 2022
Australian media company The Media Shop has teamed with Broadsign to expand retail DOOH across its growing networks, according to a press release.
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pDOOH predicted to continue growth
October 12, 2022
VIOOH, a global DOOH supply-side platform, has announced the release of its annual DOOH research, which include survey feedback from 1,000 media professionals…
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India sees sharp increase in pDOOH, says Times
October 7, 2022
Amid a nationwide expansion of DOOH, programmatic advertising is rapidly on the rise in India, as shown in data from the Times OOH, a provider and analyst of…
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Social media fuels OOH visibility according to OAAA, Harris Poll
October 6, 2022
TikTok and other social media platforms are a major source of OOH ad visibility, according to a press release from OAAA, in partnership with Harris Poll…
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NHL launches digitally enhanced dasherboard signage
October 5, 2022
The NHL has partnered with Supponor to use digitally enhanced dasherboards on digital signage at its games, according to a nhl.com press release.
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Poll finds OOH on rise as travel rises, OAAA reports
September 30, 2022
The Out of Home Advertising Association of America announced that nearly 60% of Americans plan to travel this holiday season, with airplanes and personal…
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Germany reduces restrictions on digital signage, DOOH
September 30, 2022
A month after the restrictions began, Germany has reduced strictures on digital signage and DOOH displays, according to a report from avinteractive.com. As…
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Quotient spearheads new DOOH data solution
September 29, 2022
Quotient, a digital promotions and media company, has added promotions to its omnichannel measurement toolkit, according to a press release.
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PMD Media rebrands as WNDW
September 28, 2022
PMD Media, a hyper-local OOH advertising company, has rebranded as WNDW, according to a press release.
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Volta celebrates, promotes shift to EV with DOOH campaign
September 23, 2022
Volta Charging, an EV charging and media company, has launched a "Charging For All" campaign just in time for National Drive Electric Week to celebrate and…
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Kim Kardashian launches 3D campaign at Oculus
September 22, 2022
SKKN by Kim, Kim Kardashian's line of beauty products, has partnered with Unibail-Rodamco-Westfield to launch the first ever 3D digital campaign on the 10…
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Hivestack launches US, Latin America division
September 21, 2022
Hivestack has chosen Hector Gonzalez as chief revenue officer for its new U.S. and Latin America division as part of a new organization reorganization…
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Marriott Bonvoy reveals first 3D anamorphic display in India
September 21, 2022
Marriott Bonvoy, the travel arm of Marriott International, has unveiled two 3D anamorphic promotions in India, which is an industry first, according to a press…
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PresentationPoint releases Split-Flap TV platform
September 20, 2022
Belgium-based PresentationPoint has introduced its Split-Flap TV platform.
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Metro Transit, Intersection sign DOOH contract
September 20, 2022
Metro Transit has signed a five-year contract with Intersection, an experience-based OOH company, to expand analog and digital OOH advertising on Minneapolis…
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NJ rail line rebrands in first-of-kind partnership with BetMGM
September 20, 2022
BetMGM has partnered with Intersection in rebranding of the New Jersey Transit Corporation's Meadowlands rail line, according to a press release.
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Indian newspaper creates positive news DOOH campaign
September 16, 2022
The Times of India, an English language newspaper with wide circulation in the country, has launched a DOOH positive news campaign called "The Times of a…
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Report says 96% of US advertisers achieved OOH ROI goals
September 16, 2022
OneScreen.ai, a marketplace provider for buying and selling OOH, has released a report showing that 96% of surveyed businesses are satisfied with the ROI of…
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Lamar Advertising debuts mental health awareness DOOH Campaign
September 16, 2022
Lamar Advertising Company has partnered with nonprofit Vibrant Emotional Health to launch a DOOH campaign designed to raise awareness for Vibrant's mental…
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Hivestack launches Brazil DOOH operations
September 16, 2022
Hivestack, an independent marketing technology company based in Montreal, has launched nationwide operations in Brazil, according to a press…
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