DOOH Advertising News

Lamar DOOH billboards honor Pride Month

June 6, 2022

To celebrate Pride Month and honor the LGBTQ+ community, Lamar Advertising, an out-of-home advertising company, is running messages of acceptance, equality and…

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Sony launches partnership with AV solution providers

June 6, 2022

Sony Electronics has recently aligned with strategic partners across the AV industry to offer software and hardware solutions to its lineup of professional…

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Clear Channel Outdoor billboards raise awareness of missing children

June 2, 2022

The National Center for Missing and Exploited Children, Texas Center for the Missing, Houston's Amber Alert Provider and Clear Channel Outdoor launched a…

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OAAA creates method to measure DMOOH effectiveness

May 31, 2022

The Out of Home Advertising Association of America, the trade group representing the out of home advertising industry, released a methodology for capturing…

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Coca Cola uses DOOH from Volta Media to increase brand sales

May 27, 2022

Coca-Cola, looking to drive sales of brands such as Sprite, Seagram's and Fresca through the winter holidays, used DOOH campaigns from Volta Media, a video…

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LG Business Solutions helps illuminate auto museum with LED displays

May 27, 2022

The Savoy Automobile Museum in Cartersville, Georgia, a non-profit cultural institution, worked with LG Business Solutions to upgrade the museum that…

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Watchfire Signs brings large video scoreboard to Danville Area Community College

May 26, 2022

Fans who attended the National Junior College Athletic Association Division II men's basketball tournament at the Danville Area Community College were greeted…

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Hivestack, Yahoo launch strategic DOOH partnership

May 26, 2022

Yahoo and Hivestack, a programmatic digital out of home ad tech company, have formed a partnership to connect technologies and enable programmatic DOOH…

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Sky Technology celebrates cryptocurrency listing with 7-story NYC digital billboard

May 25, 2022

Sky Technology Co. Ltd. has placed a billboard advertisement in Times Square in New York City to commemorate its first step as an official blockchain platform…

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SOS brings vending products, DOOH to Jacksonville Jaguars stadium

May 25, 2022

SOS, creator and operator of interactive vending machines for public spaces that deliver feminine hygiene products and digital content, has brought its…

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Vistar Media to use software to upgrade GSTV gas station displays

May 24, 2022

Vistar Media, a provider of software for programmatic digital out-of-home, and GSTV, a national video network serving fuel retailers, have formed a strategic…

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LG Electronics partners with artist Kevin McCoy for digital canvas in NYC

May 23, 2022

Artist and NFT pioneer Kevin McCoy is collaborating with tech producer LG Electronics to present his new works on a digital canvas of LG OLED TVs at the Frieze…

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Palmer Digital Group, IoTecha making Level 2 EV chargers

May 23, 2022

Palmer Digital Group, an EV charging kiosk manufacturer, and IoTecha, an electric vehicle enabler that provides hardware and software components for smart…

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Maxhub lights up services at Tulsa church with LED wall displays

May 19, 2022

As part of a facility upgrade geared to increase the overall effectiveness of its main worship sanctuary, Guts Church in Tulsa, Oklahoma recently purchased two…

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Visix upgrades digital signage at Atlanta-area Ronald McDonald houses

May 18, 2022

The Atlanta chapter of Ronald McDonald House Charities recently upgraded its digital signage with Visix AxisTV Signage Suite, which was recently deployed at…

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Survey: OOH ads beat counterparts in consumer action

May 18, 2022

The Out of Home Advertising Association of America, the trade group representing the OOH advertising industry, released a survey in partnership with Comscore…

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Yodeck survey says restaurants see gains with digital signage

May 18, 2022

In Q2 of 2022, Yodeck Digital Signage ran a survey to evaluate the impact of digital signage in the restaurant industry, according to a company press release.

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Fastsigns UK kicks off Make Your Statement marketing campaign

May 17, 2022

Fastsigns UK, a subgroup of Fastsigns, a digital signage company, is set to launch "Make Your Statement in the UK," a new marketing initiative designed to show…

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DOmedia opens data inventory data to OOH operators

May 17, 2022

DOmedia will open its real-time inventory data API to all out-of-home media operators, beginning in June, according to a company press release.

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Liquid Outdoor Media tabs DoohClick for OOH management partner

May 17, 2022

Liquid Outdoor Media, an outdoor advertising company, has hired DoohClick, an ad tech platform, as its OOH ad management partner, according to a company press…

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