DOOH Advertising News

Visual Art helps Circle K stores in Norway upgrade to digital signage

July 8, 2022

Circle K, a gas and convenience store chain in Norway, will upgrade to digital menu boards, provided by Visual Art, at all its 86 stations, according to a…

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BrightSign helps power DOOH screen to fight pollution, reduce air temps

July 7, 2022

German biotech innovator Green City Solutions has chosen media players from BrightSign to power CityBreeze, its digital out-of-home screens designed to fight…

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Euskotren unveils solar-powered e-paper displays at bus stops in Spain

July 6, 2022

Euskotren, a public transport operator in Spain, has introduced real-time passenger information at bus stops in the Spanish city of Bilbao, using solar powered…

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Laqshya Media Group rolls out OOH campaign for Nissan Magnite across India

July 6, 2022

Laqshya Media Group executed a high decibel, out-of-home campaign for the Nissan Magnite SUV across all metros, mini-metros, state capitals and medium-sized…

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ZetaDisplay signs 10-year contract with Swedish horse racing organization

July 5, 2022

Digital Signage manufacturer ZetaDisplay has secured a 10-year contract with ATG and the Swedish Horse Racing Totalisator Board to supply signage for its…

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SNA Displays helps install digital portal at California library

June 30, 2022

Visitors to the main branch of the Whittier Public Library in Whittier, California, can pass through a digital portal after digital signage was installed, led…

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Sharp NEC Display Solutions releases compact laser projector

June 29, 2022

Sharp NEC Display Solutions, a projector and digital display manufacturer, has released its PE series entry installation laser projector, designed to…

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SNA Displays upgrading video boards at Lucas Oil Stadium

June 29, 2022

SNA Displays, a large digital display producer, has been awarded a contract to upgrade video boards throughout Lucas Oil Stadium, home to the NFL's…

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Intersection teams with Broadsign to offer pDOOH ad opportunities

June 28, 2022

Intersection, an OOH media company, has partnered with Broadsign, an OOH ad technology developer, to offer more than 5,500 Intersection displays to the…

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Atedra launches spin-off DOOH ad platform

June 28, 2022

Atedra, a provider of digital advertising solutions, has launched Adstanding, an independent spin-off company focused on over-the-top advertising (ads featured…

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AdQuick releases cloud program to measure OOH campaign effectiveness

June 27, 2022

AdQuick.com, an out-of-home advertising platform, has released its latest service, AdQuick Analytics Cloud, an "analytics as a service" for OOH marketers…

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Smartify Media launching DOOH program to help small businesses

June 24, 2022

Smartify Media, a digital out of home and in-retail digital advertising platform, has launched the Small Business Revenue+, a program that enables any business…

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Carousel digital signage software leads communication at Utah school district

June 23, 2022

The Weber School District in Ogden, Utah, a K-12 system, has deployed Carousel Cloud digital signage software to deliver in-school communications to staff…

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Hivestack extends partnership with Asiaray, expanding OOH in Asia Pacific

June 23, 2022

Hivestack, a programmatic digital out of home ad tech company, has extended its partnership with Asiaray Media Group Limited, an OOH media company with a…

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Survey: 68% of back to school shoppers will look to OOH ads

June 22, 2022

In the latest research from Out of Home Advertising Association of America (OAAA) and The Harris Poll, 68% of back to school shoppers will be looking for OOH…

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The Drop at Westfield 100-yard digital screen debuts at U.S. shopping centers

June 22, 2022

Unibail-Rodamco-Westfield, a non-residential real estate developer, launched a digital screen platform, The Drop at Westfield, to highlight, engage and amplify…

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Vendo Media taps Arima as OOH consumer insight provider

June 20, 2022

Vendo Media, an outdoor digital media company based in Canada, has picked Arima, a technology, information and media producer, as its primary data and consumer…

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OOH ad spend sees modest growth in May

June 20, 2022

In May 2022, in the out-of-home advertising industry, spending was relatively flat year-over-year with a modest amount of growth. However, it was the…

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Lamar helps Goodr promote 'weird' OOH campaign in Carl, Georgia

June 17, 2022

Goodr, a brand that makes sunglasses, has launched its first large-scale awareness campaign in collaboration with Lamar Advertising, an OOH billboard…

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SNA Displays brings wrap-around LED wall to downtown L.A.

June 17, 2022

Installation of a large exterior video display in downtown Los Angeles, built by LED display manufacturer SNA Displays, was recently completed at the…

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