DOOH Advertising News

India sees sharp increase in pDOOH, says Times

October 7, 2022

Amid a nationwide expansion of DOOH, programmatic advertising is rapidly on the rise in India, as shown in data from the Times OOH, a provider and analyst of…

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Social media fuels OOH visibility according to OAAA, Harris Poll

October 6, 2022

TikTok and other social media platforms are a major source of OOH ad visibility, according to a press release from OAAA, in partnership with Harris Poll…

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NHL launches digitally enhanced dasherboard signage

October 5, 2022

The NHL has partnered with Supponor to use digitally enhanced dasherboards on digital signage at its games, according to a nhl.com press release.

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Poll finds OOH on rise as travel rises, OAAA reports

September 30, 2022

The Out of Home Advertising Association of America announced that nearly 60% of Americans plan to travel this holiday season, with airplanes and personal…

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Germany reduces restrictions on digital signage, DOOH

September 30, 2022

A month after the restrictions began, Germany has reduced strictures on digital signage and DOOH displays, according to a report from avinteractive.com. As…

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Quotient spearheads new DOOH data solution

September 29, 2022

Quotient, a digital promotions and media company, has added promotions to its omnichannel measurement toolkit, according to a press release.

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PMD Media rebrands as WNDW

September 28, 2022

PMD Media, a hyper-local OOH advertising company, has rebranded as WNDW, according to a press release.

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Volta celebrates, promotes shift to EV with DOOH campaign

September 23, 2022

Volta Charging, an EV charging and media company, has launched a "Charging For All" campaign just in time for National Drive Electric Week to celebrate and…

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Kim Kardashian launches 3D campaign at Oculus

September 22, 2022

SKKN by Kim, Kim Kardashian's line of beauty products, has partnered with Unibail-Rodamco-Westfield to launch the first ever 3D digital campaign on the 10…

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Hivestack launches US, Latin America division

September 21, 2022

Hivestack has chosen Hector Gonzalez as chief revenue officer for its new U.S. and Latin America division as part of a new organization reorganization…

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Marriott Bonvoy reveals first 3D anamorphic display in India

September 21, 2022

Marriott Bonvoy, the travel arm of Marriott International, has unveiled two 3D anamorphic promotions in India, which is an industry first, according to a press…

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PresentationPoint releases Split-Flap TV platform

September 20, 2022

Belgium-based PresentationPoint has introduced its Split-Flap TV platform.

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Metro Transit, Intersection sign DOOH contract

September 20, 2022

Metro Transit has signed a five-year contract with Intersection, an experience-based OOH company, to expand analog and digital OOH advertising on Minneapolis…

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NJ rail line rebrands in first-of-kind partnership with BetMGM

September 20, 2022

BetMGM has partnered with Intersection in rebranding of the New Jersey Transit Corporation's Meadowlands rail line, according to a press release.

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Indian newspaper creates positive news DOOH campaign

September 16, 2022

The Times of India, an English language newspaper with wide circulation in the country, has launched a DOOH positive news campaign called "The Times of a…

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Report says 96% of US advertisers achieved OOH ROI goals

September 16, 2022

OneScreen.ai, a marketplace provider for buying and selling OOH, has released a report showing that 96% of surveyed businesses are satisfied with the ROI of…

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Lamar Advertising debuts mental health awareness DOOH Campaign

September 16, 2022

Lamar Advertising Company has partnered with nonprofit Vibrant Emotional Health to launch a DOOH campaign designed to raise awareness for Vibrant's mental…

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Hivestack launches Brazil DOOH operations

September 16, 2022

Hivestack, an independent marketing technology company based in Montreal, has launched nationwide operations in Brazil, according to a press…

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India firm uses AI to optimize ROI in OOH advertising

September 12, 2022

Say It Loud Media, a location intelligence OOH firm in India, is integrating AI and location information for targeted ads in the digital OOH space, according…

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Report debunks myths about DOOH advertising

September 8, 2022

AdQuick.com, an OOH advertising marketplace, released a report today called "Debunking Myths and Misconceptions about Out-of-Home Advertising, 2022," according…

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