DOOH Advertising News

Signage network makes DOOH 24% more memorable in neuroscience study

March 6, 2023

QMS, an Australia-based outdoor media company, has announced the results of its neuroscience study, executed in partnership with Neuro-Insight, a research…

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Australian regulator investigates greenwashing

March 6, 2023

The Australian Competition and Consumer Commission has announced an investigation into Greenwashing, according to a report in AdNews.

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Leadership announcments include Broadsign, B-Tech AV Mounts

March 3, 2023

Broadsign has announced the formation of a VP of SaaS Sales role, to which it has appointed Frank Vallenga, whose responsibilities will include oversight of…

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Halo DTLA launches wayfinding kiosks

March 2, 2023

Halo DTLA, a dining destination in downtown Los Angeles that blends dining, art exhibits and cultural attractions, has installed five interactive wayfinding…

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Programmatic screen count up 15%, digital signage grows across pDOOH

March 1, 2023

Place Exchange, a supply side platform for programmatic out-of-home media, has released its "H2 2022 Programmatic OOH Trends Report," which it shared directly…

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Winkel Media, Hivestack partner in LatAm DOOH

March 1, 2023

Winkel Media, a digital media and analytics firm, has partnered with Hivestack, a global pDOOH company, to integrate Winkel's network of displays in Mexico…

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Bangalink, Teletalk, Summit Towers partner in Bangladesh infrastructure

February 28, 2023

Global connectivity firm VEON has announced that its subsidiary Bangalink has signed a tri-party agreement with Teletalk and Summit Towers Ltd. to share…

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Black artists join Colossal, Lamar for behind scenes look at Black History Month campaign

February 27, 2023

Lamar, Colossal and BADG take Digital Signage Today inside the process of their Black History Month creative campaign, including a hand-painted Brooklyn mural…

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Dentsu's 2023 post-restructuring strategy aims at 4% organic growth

February 27, 2023

Japan-based global advertising group Dentsu is predicting 4% organic growth in 2023 thanks in part to new structure and strategy priorities like customer…

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Atlona, SNA Displays, Host/Havas announce people moves

February 24, 2023

Steve Bogart, courtesy of Atlona. Atlona announces head of BizDev for North America education sales Atlona, an AV firm, has announced Steve Bogart…

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Veridooh partners with JCDecaux, Vast Billboards, Mediaworks for DOOH verification

February 23, 2023

Veridooh, an Australian tech firm specializing in independent ad verification technology, has announced its expansion in New Zealand via partnerships with…

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Beeline provides 4G coverage in Tashkent subway system

February 22, 2023

In part of ongoing efforts to increase connectivity in emerging markets, Veon — a global connectivity and technology firm — has announced that its subsidiary…

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Laqshya Media Group expands in United Arab Emirates

February 21, 2023

Elie Hankash was announced as Laqshya Media Group's Dubai office. Courtesy of Laqshya Media Group. Laqshya Media Group, an India-based marketing and…

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SOHO Estates building aims to wow with digital exterior

February 20, 2023

SOHO Estates Portfolio Limited, a real estate firm based in London, England, has launched a digital renovation project on the exterior of its Leicester Square…

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Aspex eyes DOOH reach in Vistar partnership

February 16, 2023

Aspex Eyewear, a Canada-based eyewear and sunwear provider operating in North and Central America, the Caribbean and Europe, has partnered with Vistar Media, a…

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Dentsu suspended from government contract bids during investigation

February 14, 2023

Dentsu, Japan's largest advertising agency group, has been suspended from government contract bidding by the Tokyo Metropolitan Government and Osaka…

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Australian chefs support healthy eating campaign

February 13, 2023

Australia's Outdoor Media Association has launched "Healthy Returns," a healthy eating DOOH campaign that launched nationwide on Jan. 29 and will run through…

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Goa Internation Airport, Times OOH announce partnership

February 13, 2023

Times Innovative Media Limited (also known as Times OOH), an outdoor media firm based in India, has announced its partnership with Manohar International…

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LG, Broadsign partner on SoC solution

February 10, 2023

LG Business Solutions USA, a display solutions provider arm of LG, and OOH advertising tech firm Broadsign have announced collaboration in a solution that…

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IPG reports caution on 2023 trends

February 10, 2023

IPG, an international marketing firm, is cautious in its 2023 predictions, in part citing slowed organic growth in December 2022, according to a report in…

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