ADCENTRICITY report sheds light on who's buying DOOH

Last week brought the release of the latest quarterly DOOH Market Review from ADCENTRICITY, and today we take a closer look at what the numbers mean.

GoGo Cast gets digital merch deal for nearly 230 Southeast c-stores

August 15, 2010

GoGo Cast Inc. today announced an in-store collaboration with Tri Star Energy LLC of Nashville, Tenn., to roll out digital signage in more than 200 c-store…

Zoom Media inks DOOH deal with LA Fitness

August 10, 2010

According to Media Daily News, Zoom Media & Marketing recently announced that it has inked a long-term media and advertising deal with LA Fitness and its…

ADCENTRICITY releases Q2 2010 DOOH report

August 10, 2010

Digital out-of-home aggregation and strategy firm ADCENTRICITY today announced its second quarter report on digital-out-of-home (DOOH) for 2010, a compilation…

Digital out-of-home: Sea monsters or a new world?

by Stuart Armstrong — President, Enqii

There's been talk about the possible early demise of digital signage, but digital signage users equipped with a new set of media tools and business models are…

The DOOH industry needs more TracyLockes

One of the challenges of the digital out-of-home/digital place-based media industry has been recruiting advertising and branding agencies to recognize DOOH as…

Scala names new VP of American ops

August 3, 2010

Scala, a global provider of digital signage and advertising management solutions, announced recently that it has appointed media industry veteran Tom Nix as…

Cinema Scene expands Digital Media Network

August 3, 2010

Cinema Scene Marketing, a provider of in-lobby media and promotions, announced recently that its Digital Media Network has grown to 170 locations and an…

China's Focus Media sells stake in Internet ad company to focus on DOOH

August 2, 2010

According to Screens.tv, China's Focus Media selling its Internet advertising subsidiary to refocus on its digital out-of-home advertising network.   The…

English Premier League soccer club rolls out digital signage

August 2, 2010

According to AKA.tv, English soccer club Manchester City has installed a Unity digital signage system from Digital Media Projects to 'revolutionise' its…

Vegas tabletop digital signs also monitor games, efficiency

by Christopher Hall — w, t

The VisuaLimits tabletop digital signage displays have been deployed in Las Vegas casinos, where they offer yet another potential revenue stream while also…

Ontario YMCAs joining ScreenScape community

August 2, 2010

Several YMCA locations in the Southern Ontario area announced today that they have chosen ScreenScape to power digital displays inside their branch locations…

PRN's Cathy Stauffer to speak at 2nd Masters Series event in Toronto

July 29, 2010

In the second of digital signage consultant Lyle Bunn's educational Masters Series, PRN vice president Cathy Stauffer will share lessons and best practices…

CARE Media adding 1,000 medical practices to DOOH network

July 28, 2010

CARE Media Holdings Corp. today announced plans to increase its digital signage network coverage by adding 1,000 new medical specialty offices to its national…

Counterpoint: Walmart stats don't prove digital signage maturation

by Jason Goldberg — Principal, Retailgeek

Goldberg, who writes the retailgeek.com blog, offers a counterpoint to a recent DST article on retail digital signage.

Marketing heavyweight joins rVue board

July 28, 2010

RVue Holdings Inc., the parent company of digital out-of-home demand-side platform creators rVue Inc., today announced the appointment of OmniCom's Robert…

Digital View touts Hong Kong digital signage deployment

July 27, 2010

Media player company Digital View announced today that it had recently delivered a digital signage media player solution for Festival City Show Flats in Hong…

NEC VP Flaska named a 'Power 100 Woman of the Channel' by CRN Magazine

July 26, 2010

NEC Display Solutions of America today announced that vice president of marketing Ashley Flaska has been named a Power 100 Woman of the Channel by CRN…

Ad agency gets on board rVue's digital signage ship

July 25, 2010

Marketing agency TracyLocke and rVue Inc. today announced a partnership to capitalize on the agency's expertise in digital out-of-home (DOOH) and the…

Gas Station TV about to hit 27 million Nielsen-verified impressions; also throwing beer pong party in NYC

July 22, 2010

Gas Station TV recently announced that the latest Nielsen Pocketpieces report shows GSTV exceeding 26 million monthly Nielsen-verified fueling impressions, and…