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CETW: NEC talks cross-network DOOH (Video)

Graeme Spicer, NEC's general manager of digital media, talks VUKUNET and DOmedia at this year's CETW.

May 2, 2011 by Christopher Hall — w, t

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NEC Display Solution's Graeme Spicer talked with Digital Signage Today at this year's Customer Enagement Technology World show in San Francisco about the recent partnership between his company and out-of-home advertising marketplace DOmedia.

Incorporating NEC's VUKUNET with DOmedia's capabilities automates flighting advertising campaigns across multiple networks and should make planning, buying, modifying and executing ad campaigns on digital out-of-home networks more attractive to advertisers, said Spicer, the general manager, digital media, for NEC.

Watch the video below for all of Spicer's comments:

About Christopher Hall

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Christopher is the managing director of the Interactive Customer Experience Association and former editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.

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