DOOH Advertising News & Media
Digital Out-of-Home Made Easy for Advertising Agencies
February 9, 2010
Locating appropriate networks and placing ads is still a laborious process, but changes are on the horizon.
read nowPRN expands DOOH advertising sales force
February 8, 2010
Premier Retail Networks Inc. (PRN), a global leader in providing innovative digital out-of-home media solutions, today announced the hiring of several key…
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Disney, Google to invest in Chinese digital signage company
If deal is completed, YUM! Brands's KFC says it is on board to advertise on 2,000 screens.
read nowCreative Realities acquires digital content company DOOHit Digital
February 8, 2010
Experiential branding and marketing firm, Creative Realities, announced its acquisition of digital out-of-home solutions company, DOOHit Digital. As part of…
read nowDOOH network ‘goes red' for women's health
February 3, 2010
AMI Entertainment Network Inc. has announced it will use its national digital out-of-home (DOOH) network to promote the American Heart Association's "Go Red…
read nowAd Council's PSACasting to go live at Digital Signage Expo
February 2, 2010
Digital Signage Expo (DSE) will be the forum in which the Ad Council's new PSACasting initiative will go live. The event will take place on Wednesday, Feb.
read nowPRN signs CheckoutTV agreement with Associated Food Stores
February 1, 2010
Premier Retail Networks Inc. (PRN), a provider of digital out-of-home media solutions, and Associated Food Stores, Inc., a grocery wholesaler headquartered in…
read nowMommentum Health Network aggressively grows DOOH footprint in Canada
January 31, 2010
The Mommentum Health Network, a well-established Canadian place-based health media company, has started an aggressive expansion program that will see its…
read nowUSA Today features a second digital signage supplement
by Bill Yackey
January 28, 2010
USA Today has again featured a special pull-out section on digital signage and digital out-of-home in today's edition. The section will only be found in major…
read nowPSAcasting.org brings Haiti relief Ad Council messages to digital signage
January 28, 2010
The Advertising Council, the nation's leading producer of public service advertising campaigns, and The MediaTile Company, a provider of cellular digital…
read nowNielsen study: DOOH increases revenue at the point of sale
January 27, 2010
According to a new consumer survey by the Nielsen research firm on "Awareness and Effectiveness of Digital Display Screens Installed In Grocery Stores,…
read nowEffective Content for Digital Out-of-Home Advertising
January 27, 2010
When it comes to effective digital out-of-home advertising, what's on the screen matters as much or more than the screen itself.
read nowIndoorDIRECT DOOH network gets social via LocaModa
January 25, 2010
IndoorDIRECT, creators of Restaurant Entertainment Network, today announced that they are licensing LocaModa's place-based social media platform. …
read nowiPOWOW! to use DOOH screens to prompt college student surveys
January 21, 2010
iPOWOW!, a developer and service provider of market research tools for gathering viewer opinion through online video, has struck a partnership with Digital…
read nowThe Marketplace Station to bring 30 retailers on one interactive DOOH network
January 21, 2010
Planet-Tek Systems has announced plans to expand The Marketplace Station, its in-store digital signage program, into 30 natural health retailers across Canada…
read nowNever.no joins forces with Cyprus-based DOOH provider Eyecatching Media
January 18, 2010
Never.no has announced a partnership with Eyecatching Media Ltd., a Cyprus-based provider of digital out-of-home (DOOH) services including digital signage for…
read nowCNW news added Captivate Network DOOH content
January 18, 2010
News releases and photos distributed across CNW's newswire will now be added as featured content on Captivate Network, a media network with 9,000-plus digital…
read nowSamsung , Popstar Networks to collaborate on digital signage interactive networks
January 17, 2010
Samsung and Popstar Networks announced today that they will begin to closely collaborate on future interactive digital signage media networks. "We have been…
read nowDa-Lite introduces Holo Screen for digital signage use
January 14, 2010
Hometoys.com reports that Da-Lite Screen Company has introduced the new Holo Screen for large format digital signage applications. Engineered and designed to…
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