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DOOH Advertising News & Media

Kinetic Worldwide announces senior management promotions

March 15, 2010

Kinetic Worldwide announced today that it has promoted its global chief operating officer, Steve Ridley, to global chief executive officer. Ridley takes over…

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GlobalShop: DOOH measurement essential for reaching customers

by James Bickers — Editor, Networld Alliance

Harris executive lays out the tools and techniques for connecting with an on-the-go, 'catch-me-if-you-can' audience.

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Baby TV continues network expansion across U.K. prenatal clinics

March 10, 2010

Baby TV, the digital network informing and entertaining ‘mums to be' in prenatal clinics is expanding into seven new hospitals throughout the United…

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Reflect Systems adds to business development team

March 10, 2010

Reflect Systems, a Dallas-based provider of digital signage and networked media solutions, has announced the addition of team members in the roles of business…

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Isenzo intros newest version of Mediacaster

March 10, 2010

Isenzo, a technology company specializing in digital media communication, has announced the release of Mediacaster 3.0, the latest version of its accessible…

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Nielsen study shows reach of indoorDIRECT'S Restaurant Entertainment Network

March 10, 2010

Dallas-based indoorDIRECT, Inc., owner of the Restaurant Entertainment Network, has announced the results of a significant Nielsen audience study that…

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Report says U.S. ad spending on digital and online to outstrip print

March 8, 2010

For the first time ever spending by United States companies on digital and online advertising and marketing will outstrip spending on print advertising…

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Storestream, Quividi announce strategic partnership

March 8, 2010

Storestream Metrics and Quividi recently announced the formation of a strategic partnership in North America to help digital media network owners and…

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IndoorDIRECT's DOOH QSR network increases CC usage

March 8, 2010

IndoorDIRECT Inc., owner of the digital out-of-home Restaurant Entertainment Network, has reported that credit card usage increased by 100 percent in a test…

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Flexibility, engagement help make DOOH a hit with creative directors

by

Marketers will have a big presence at this year's Digital Signage Content Strategies Summit, next month in Las Vegas.

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Huntington National Bank turns to digital photo frames to strengthen relationships with customers

Provider Reality Interactive created stylish, effective “personal signage” using off-the-shelf digital frames at teller windows and teller lines.

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Neo Media Group takes off with Geneva International Airport install

March 1, 2010

Neo Media Group, one of the leading DOOH network operators in Europe, North America and Asia, has been selected after the tender of Geneva International…

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Titan announces loss of MTA New York contract

March 1, 2010

Titan has announced that after 13 months of intense negotiations, Titan and the MTA failed to reach an agreement on a restructured contract. The MTA is…

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RMG Networks, The New York Times launch DOOH network

NYTimes.com content is coming to 800 restaurant screens in New York, Los Angeles, Chicago, Boston and San Francisco.      

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Arbitron develops professional training for digital out-of-home industry

February 28, 2010

Arbitron Inc. has launched a new educational series that includes insights on Out-of-home Video Advertising Bureau (OVAB) Audience Metrics Guidelines for…

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DSE: D.A.T and AmberAlert.com bring advanced alert tech to DOOH networks

February 23, 2010

At this year's Digital Signage Expo, Digital Advertising Technologies (D.A.T.) announced a strategic partnership with AmberAlert.com, a technology company…

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NEC partners with Project Leadership Associates to develop VUKUNET ad platform

February 22, 2010

NEC Display Solutions of America today announced a successful partnership with Project Leadership Associates to develop VUKUNET, the universal advertising…

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DSE: Walmart reveals 18-month results for SMART Network

by Bill Yackey

The retail giant has tied digital signage to its POS network and it is yielding impressive sales uplifts.

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Peoplecount announces digital out-of-home audience measurement service

February 18, 2010

Peoplecount, a Toronto-based audience research company, today announced its new pre-packaged audience metrics service for Digital Out-of-Home networks.

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