February's Top 5 digital signage headlines

by Christopher Hall — w, t

It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news…

Digital signage ad networks on final approach at Dulles, Reagan airports in DC

March 11, 2016

Clear Channel Airports today announced the Metropolitan Washington Airports Authority has awarded them a contract to provide comprehensive indoor and outdoor…

New digital signage video wall pulls into Toronto's Union Station

March 7, 2016

Canadian DOOH firm Pattison Onestop recently unveiled a new nine-unit Video Matrix Wall at Union Station, Canada's busiest multimodal passenger transportation…

Digital place-based media firm rVue wraps leaky 2015, looks forward to better 2016

March 7, 2016

Digital signage ad platform company rVue Holdngs Inc. last week announced its financial results for the fourth quarter and full year period ended Dec. 31…

'The truth is out there': The X-Files comes to digital signage

by Christopher Hall — w, t

The X-Files recently returned to television sets around the world after almost 15 years — and digital signage helped build the anticipation and suspense for…

Digital signage 'Smackdown' teaches video game coding

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Travelers at the Helsinki tram station learned how to code through digital signage that invited them to program their own character in a wrestling video game.

Twin Cities Metro transit riding DOOH train to $23M in ad revenue

March 1, 2016

Digital signage is popping up at Metro Transit light-rail platforms in the Twin Cities, bringing ad messaging to passengers and ad revenue to the transit…

Digital signage drives Land Rover '#Hibernot' campaign

February 29, 2016

DOOH.com, along with Mindshare and Kinetic Active, deployed an Instagram-like digital signage campaign on behalf of Land Rover's '#Hibernot' campaign.

XtrackTV digital signage network inks content partnership with Sky News

February 29, 2016

Australian and New Zealander outdoor advertising firm APN Outdoor has announced further development of its cross-train-platform, full-motion and audio-enabled…

Cincinnati digital billboards honoring 'Heart Heroes'

February 26, 2016

Digital billboards are getting heart healthy in February, thanks to a social media effort that finds Lamar Advertising Co. partnering with the Cincinnati…

Golf cart digital signage company forms strategic alliance with cloud-based ad service

February 23, 2016

Digital Caddies Inc., provider of on-course technology services and content to golfers, announced that it has entered into a strategic alliance with Snapp…

Hyperlocal targeting firm partners with OOH advertiser for location-based digital display advertising

February 23, 2016

Dynamic marketing company Crimtan announced it has signed a multiyear partnership deal with out-of-home advertising company Primesight to provide its clients…

DOOH management platform integrates with static OOH management solution

February 18, 2016

BroadSign International LLC and Key Systems Out of Home Software Ltd. have announced the integration of their platforms following the announcement of…

National digital signage campaign launches to promote Child Rescue Alert initiative in the UK

February 17, 2016

A nationwide digital out-of-home campaign featuring TV personality Stephen Fry has launched this week across the U.K., aimed at promoting awareness of and…

Captivate adds baker's dozen to Canadian digital signage network

February 17, 2016

Captivate, the North American location-based video media network, announced today that 13 additional office buildings have agreed to join its network in Canada.

8 near-future trends set to change out-of-home advertising

The out-of-home industry is set to evolve more rapidly as mobile convergence, developments in digital platforms and data sources are changing perceptions of…

Delivering creativity at scale in a digital out-of-home world

The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and…

UK's Primesight switching DOOH assets to BroadSign

February 4, 2016

Primesight is converting its portfolio of digital displays to the BroadSign International LLC software platform as part of its ongoing drive to offer clients a…

Using digital to its potential wins customers over and over again

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers…

JCDecaux launching London-based 'JCDecaux Dynamic' to advance digital out-of-home efforts

January 29, 2016

Worldwide outdoor advertising firm JCDecaux SA recently announced it is launching a London-based digital signage creative hub, 'JCDecaux Dynamic,' with the…