Hello from the editor

by Travis Wagoner — Editor, Networld Media Group

Introducing Travis Wagoner as the new editor of DigitalSignageToday.com.

Digital billboards across the country honor music legend Prince

by Travis Wagoner — Editor, Networld Media Group

The out-of-home advertising industry paid its respects to Prince in its own way using digital billboards.

Digital signage advertising pops up in unexpected spots

Digital signage advertising has been used in restaurants, gas stations, retail stores and in the lobbies of businesses and hotels for quite a few years. Now in…

Digital billboards in the right locations drive big revenue

Digital billboards have been around for more than a decade now, so this outdoor advertising company GM is always surprised when he reads or hears comments…

Traffic Audit Bureau rebrands as Geopath

April 20, 2016

The Traffic Audit Bureau for Media Measurement announced at its annual conference that it would change its name to Geopath.

Companies to intro world's 1st live stream billboard celebrity PSA campaign

April 20, 2016

Lamar Advertising Company is donating the use of hundreds of digital billboards across the country for a campaign from Recycle Across America.

Digital signage tells you you're driving the wrong car

by Christopher Hall — w, t

Imagine driving down the highway in your Toyota when you notice the digital billboard off to the right change its message to tell you a Chevy Malibu gets…

Xprnc taps BroadSign Mobile for retail locations

April 18, 2016

Digital signage software provider BroadSign International is deploying its mobile product across the Xprnc Media digital out-of-home network in retail…

Nielsen-Clear Channel study says airports prime environment for B2B, consumer marketing

April 15, 2016

Additionally, a whopping 73 percent of business and consumer travelers said they were interested in physically interacting with technology products such as…

Singapore Changi Airport inks ad concession renewal, plans digital signage expansion

April 14, 2016

Global outdoor advertising company JCDecaux SA announced the renewal of its advertising concession with Singapore Changi Airport, which will include an…

Digital signage transforming ordinary people into superheroes for 'Batman v Superman'

by Christopher Hall — w, t

Augmented reality digital signage displays have been transforming people around the world into superheroes to help promote the recent release of 'Batman v…

Cinépolis USA piloting digital signage package at Cinépolis Westlake 8

April 12, 2016

Pilot aims to streamline Cinépolis USA's digital signage and provide additional revenue streams.

March Madness: The Top 5 digital signage headlines of the month

by Christopher Hall — w, t

It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news…

Digital signage-based poll asks, Clinton or Trump? Respondents say 'Other'

April 8, 2016

A recent digital signage-based political poll conducted by EYE Play in bars, clubs and high-energy venues across the U.S. shows that in a Donald Trump versus…

Digital signage reaching generation Z in school

April 6, 2016

SkoolLive and Esprida Corp. have announced that Esprida's IoT platform will be used to manage what the companies are calling a 'first of its kind on-campus…

Edmonton taxis rolling out with in-cab digital signage

April 4, 2016

TOPAZ Digital today announced that, following a successful 6-month trial, installation has now begun with the CO-OP taxi line in Edmonton, which on completion…

Digital signage boat detained by Vancouver authorities

April 1, 2016

Vancouver authorities are investigating a boat, which is sailing with a large digital signage billboard attached to it. The authorities are currently detaining…

Outfront Media deploys displays at Navy Yard

March 28, 2016

OOH media company Outfront has deployed its ON smart media Platform at the Green Line Navy Yard station in Washington, D.C.

Ayuda intros mobile data-based real-time DOOH ad solution at DSE16

March 16, 2016

Ayuda Media Systems, an ad tech company specializing in software for out-of-home media owners, announced at Digital Signage Expo 2016 a new real-time…

What Mobile World Congress 2016 means for DOOH in 2016 and beyond

The tidal wave of change spurred by mobile promises to be transformational for everyone involved in the out-of-home ecosystem, particularly digital OOH. Here…