Burberry campaign wraps up digital signage and mobile interactivity

December 16, 2015

Burberry has partnered with DreamWorks Animation to create what it says is 'the first interactive luxury marketing campaign using new 3D technology' on digital…

Cinema Scene intros immersive digital signage takeover solution with Bow Tie Cinemas

December 15, 2015

Cinema Scene Marketing, the provider of digital media to the in-theater lobby environment, announced today the launch of its latest product innovation in the…

APN Outdoor expanding digital billboard footprint in Australia

December 9, 2015

Australian outdoor media provider APN Outdoor has announced its entry into a purchase agreement with Adspace Outdoor that secures 11 large-format billboards…

Learn the basics of digital billboard rate setting

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new…

Exterion converts 2,000 screens to BroadSign digital signage

November 30, 2015

Exterion Media, a privately held European out-of-home advertising business, will convert 2,000 displays in the U.K. and Netherlands to BroadSign International…

'Video Everywhere' has agencies shaken and stirred

Unlike 007's martini, digital signage and digital place-based media have brands and agencies both shaken *and* stirred, says DPB media expert Lyle Bunn.

Sunshine Coast delivers tourist information via touchscreen

November 17, 2015

Sunshine Coast, Australia has now installed touchscreen kiosks around caravan parks to deliver information to visitors and give local businesses an opportunity…

DOOH group unveils digital platform and mobile network

November 12, 2015

DOOH company has announced the launch of a new digital technology platform and mobile network to power location based advertising.

Digital signage brings Melbourne Cup to the masses

November 6, 2015

Australia's APN Outdoor teamed up with The Victoria Racing Club to share the real-time excitement of the Melbourne Cup Carnival far and wide using the outdoor…

Sometimes there is such a thing as a free lunch

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Normally there's no such thing as a free lunch, but a digital signage display in downtown Madrid recently gave out free lunches to people who could create…

Fish-themed LED sign 'scales' new heights

November 3, 2015

SIS Digital announced it has 'scaled' new digital out-of-home heights with a novel digital signage installation in London featuring a unique fish-scale design…

Clear Channel Norway now streaming digital signage in Oslo Metro

November 2, 2015

Matrox Graphics Inc. today announced that Clear Channel Norway has installed Matrox Maevex H.264 encoders and decoders within three stations of the Oslo Metro…

TrailerVision digital signage network links up with Vistar

November 2, 2015

Cinema Scene Marketing, the provider of digital signage media to the in-theater lobby environment, has announced a partnership with Vistar Media to make its…

Toronto's SkyWay lands LED digital signage

October 30, 2015

IMA Outdoor, a Canadian provider of indoor out-of-home advertising solutions, partnered with U.S.-based LED visualization solutions provider NanoLumens to…

Digital signage getting advertisers to 'Feel the Real'

by Christopher Hall — w, t

There's a growing concern among brands and advertisers about the 'reality problem' facing online advertising – one on which out-of-home and digital out-of-home…

Gett gets a ride on digital signage screens in NYC

October 28, 2015

Out-of-home communications specialist Posterscope USA is managing a new digital out-of-home campaign for recent client acquisition Gett, the growing on-demand…

Leeds lands largest full-motion LED screen

October 26, 2015

U.K. digital out-of-home firm SIS Digital announced it has taken the wraps off what it says is Leeds' largest full-motion LED digital signage screen.

Australian airport does 'The Wave' with digital signage

October 22, 2015

The 10th busiest airport in Australia deploys a digital signage 'Wave' from NanoLumens to welcome visitors to the country's Northern Territory.

Watchfire adds 16 mm MX digital billboard featuring 10-year brightness, uniformity, parts guarantee

October 22, 2015

Watchfire Signs announced it now offers both 16 mm and 19 mm versions of its MX Class billboards, a billboard product that the company said it guarantees 'will…

Let's go 'Back to the Future' of digital out-of-home advertising

DOOH expert takes a look at how digital signage and out-of-home advertising was envisioned 30 years ago when Marty McFly (Michael J. Fox), Doc Brown…