DOOH Advertising News & Media
Businesses should embrace digital platforms for success in 2022
by Kevin Damask — Editor, Digital Signage Today
As we dive headlong into 2022, businesses continue to search for new, innovative technology to reach consumers. But, where does that leave small businesses?
read now
Barings, Graham Partners invest in BrightSign
January 7, 2022
Barings, an investment management firm, has provided secured financing and an equity co-investment to support private equity firm Graham Partners' investment…
read now
Clear Channel Outdoor promotes Scott Wells to CEO
January 4, 2022
Scott Wells has been named CEO and a member of the board of directors for Clear Channel Outdoor Holdings, an outdoor advertising company, according to a…
read now
Digital Currency Group, Jamestown create virtual world at One Times Square
January 4, 2022
Digital Currency Group, an investor in the blockchain and digital assets industry, and real estate firm Jamestown have formed a partnership to recreate One…
read now
Mobile digital billboards could be next frontier of activism
As marches, rallies, and protests take place across the nation, organizers and activists are increasingly turning to out-of-home (OOH) advertising — and, more…
read now
Tiger Party to manage 12th New Year's ball drop in NYC
December 31, 2021
For the past 11 years, the ball drop countdowns on New Year's Eve in New York City's Time Square have been the work of Tiger Party, an ad tech company, which…
read now
Outdoor ad market to reach $58.8B by 2025
December 29, 2021
The global outdoor advertising market value is forecasted to reach $58.80 billion by 2025, growing at a CAGR of 12.26%, for the period spanning from 2021 to…
read now
Stagwell, Talon partner to grow U.S. OOH
December 24, 2021
Stagwell Inc. and Stagwell Media Network has formed a partnership with out-of-home media specialist Talon to accelerate global growth in OOH advertising…
read now
Intersection signs OOH deal with Metropolitan Atlanta Rapid Transit Authority
December 21, 2021
Intersection, an out-of-home media and technology company, has signed a 10-year contract to sell bus, rail and station advertising with the Metropolitan…
read now
Lucit designs tools to streamline digital ad moderation
December 21, 2021
Lucit, a software producer that helps advertisers dynamically control digital billboards with a smartphone app and run automatically generated ads, is…
read now
Daktronics LED display keeps UNC-Pembroke students engaged, informed
December 14, 2021
Daktronics, provider of large LED displays, billboards and scoreboards, has designed, manufactured and installed a new narrow pixel pitch LED display inside…
read now
Out-of-Home ad revenue up 38% in Q3
December 9, 2021
Out of home advertising revenue increased 38% in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures…
read now
Infuse Digital hires Jake Indyk as VP
December 7, 2021
Infuse Digital, a provider of digital display assets and advertising for commercial real estate, has tapped Jake Indyk as company vice president.
read now
Employers turn to OOH to battle 'Great Resignation'
by Kevin Damask — Editor, Digital Signage Today
Employers are banking on the power of OOH to help fill positions in the wake of the “Great Resignation.” Lauren Sak, senior marketing director at Intersection…
read now
Inmediacenter, Vistar partner to bring DOOH to retailers in France
December 3, 2021
Imediacenter, a digital in-store advertising network in France, has partnered with Vistar Media to provide programmatic technology to retail clients, according…
read now
Redbox deploys digital video signage to promote studio releases
December 3, 2021
Redbox has deployed digital video signage on the top of over 2,000 kiosks across the U.S., with nearly 4,000 expected total installations, according to a press…
read now
DOOH brings holiday 'experiences' as retailers look to rebound
by Kevin Damask — Editor, Digital Signage Today
After a difficult 2020 holiday season, the retail industry is expected to rebound this year. To entice shoppers back to stores, retailers are transforming…
read now
Ineo digital advertising raises sales by 61%
November 30, 2021
Ineo Tech Corp., developer of the INEO Media Network, a digital advertising and analytics solution for retailers, increased sales by 61%, based on reports from…
read now
Hivestack, Stingray launch AOOH campaign in Canada
November 30, 2021
Hivestack, a programmatic DOOH ad tech company, has launched a digital audio out-of-home partnership with Stingray, a music, media, and technology provider…
read now
SNA Displays lights up Manhattan with large LED display
November 29, 2021
A large LED display in Midtown Manhattan, built by SNA Displays, was recently activated on the northeast corner of 42nd Street and 8th Avenue for E Walk…
read nowSubscribe
Get the latest news and resources from Digital Signage Today.
