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DOOH Advertising News & Media

AdQuick.com, VIOOH team up for DOOH campaigns

September 29, 2021

AdQuick.com, an OOH advertising marketplace, has formed a strategic partnership with VIOOH, a DOOH marketplace to expand reach in the digital billboard and…

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Crown Royal uses OOH to promote ready-to-drink cocktails

September 28, 2021

Crown Royal has launched an advertising campaign, which includes OOH promotion, to endorse its ready-to-drink cocktails, according to a company press release.

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Xibo Signage launches a new Xibo app on Canva.

The Xibo development team are always looking for new ways to make digital signage simple and accessible to everyone. Now, a new way to create engaging designs…

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Jolt taps Seedooh to measure OOH effectiveness

September 23, 2021

Jolt, an electric vehicle charging network based in Australia, has partnered with technology platform Seedooh to verify advertising campaigns running across…

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Hivestack, Clear Channel Outdoor team up, expand ad network

September 22, 2021

Hivestack, a programmatic DOOH ad tech company, has partnered with Clear Channel Outdoor Americas (CCOA), a large outdoor advertising business, to expand…

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Outfront's national DOOH campaign celebrates Hispanic Heritage Month

September 21, 2021

Outfront Media is honoring National Hispanic Heritage Month with a DOOH campaign centered on the "Spirit of Orgullo" — taking pride in one's heritage…

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OOH ad revenues hit record low in 2020

September 14, 2021

OOH advertising revenues across the globe, including all digital, traditional and ambient media platforms, declined 13.3%, to $51.63 billion, in 2020 — the…

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Daktronics placing wrap-around LED wall in Beijing

September 10, 2021

Daktronics, a video display, LED screen and scoreboard manufacturer, along with Beijing Yuan Xin Real Estate Development, plans to install three transparent…

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DOOH advertising rises nearly 80% in 2021 Q2

August 31, 2021

OOH advertising revenue increased 38% — with DOOH jumping almost 80% — in the second quarter of 2021 compared to the previous year, accounting for $2 billion…

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Place Exchange expands DOOH services with patent

August 25, 2021

Place Exchange, a company that produces supply-side platform for programmatic OOH media, was granted a "systems, methods and programmed products for tracking…

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OAAA, IAB Tech partner to streamline ad bidding

August 24, 2021

The Out of Home Advertising Association of America, a national trade association for OOH and DOOH media, has teamed up with the OAAA Programmatic and…

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Catalina, AdQuick deliver OOH ad measurement to businesses

August 23, 2021

Catalina, an intelligence and omni-channel media provider, has partnered with AdQuick, an OOH media buying platform company, to offer an audience measurement…

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Hello Facial Recognition ( non contact green pass )

Asianda's latest product for the face recognition has added new function: EU Standard green pass, ID card or passport info recoginition function.

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DOOH market to grow to $21.35B by 2030

August 16, 2021

Globally, the DOOH advertising market should reach $21.35 billion in revenue by 2030, according to a report from ResearchAndMarkets.com.

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National CineMedia deal brings 'Noovie' preshow to more theaters

August 12, 2021

National CineMedia, a cinema advertising network based in the U.S., has signed extended cinema advertising agreements with nine exhibitors, according to a…

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Miromar SET launches OOH company Enhance Outdoor

August 4, 2021

Miroma SET, an audience and customer amplification company servicing sports, entertainment and tech markets, is launching an OOH specialist brand, Enhance…

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Xfinity, Intersection help fans get to know Team USA through Olympigrams

by Kevin Damask — Editor, Digital Signage Today

Philadelphia is a long way from Tokyo, but fans of the Summer Olympics can feel a little closer to their favorite athletes through an interactive DOOH campaign…

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Clear Channel Outdoor has positive Q2 results, change in leadership coming

August 2, 2021

Clear Channel Outdoor Holdings, a DOOH advertising company, reported better than expected Q2 financial results on July 29, and that William Eccleshare will…

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Intelligent Media Enhances the Patient Experience with Xibo Signage

“I think that Xibo is the ideal platform for any kind of digital signage project. The Xibo ecosystem provides you with so many options and tools to build the…

Presented by Xibo Signage

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Green City Solutions, Visual Art build environmentally-friendly DOOH network

July 1, 2021

Green City Solutions, an environmental consulting company, and Visual Art, a digital communications display builder, have teamed up to improve air quality in…

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