Telecine Multimedia releases content subscription service for banks

April 4, 2022

Telecine Multimedia, a media company specializing in digital signage content for banking and financial institutions, has launched a content subscription…

CNN+ debuts with pop up, digital newsstand in NYC

April 1, 2022

CNN has partnered with creative agency FIG to generate buzz for its new streaming platform, CNN+, with a pop up, digital newsstand, according to a company…

Daktronics, Control Point Technology roll out LED video walls for sports betting

April 1, 2022

Daktronics, a producer of LED video displays, has partnered with AV integrator Control Point Technology to outfit nine current and soon-to-be-installed…

Couple opens Fastsigns location in England

April 1, 2022

Signage and visual communications specialist Fastsigns UK has expanded its reach across the Midlands in England with the launch of a franchise in Northampton…

BuySellAds partners with OneScreen.ai to grow OOH advertising

March 31, 2022

OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home advertising, is partnering with BuySellAds, provider of technology that connects…

Avison Young installs dvLED video wall from Sharp NEC Display Solutions

March 31, 2022

Sharp NEC Display Solutions, a projector and display designer, is helping Avison Young, a commercial real estate business, to deliver visuals to its visitors…

Lamar exec Sean Reilly joins WOO board

March 31, 2022

Lamar Advertising President and CEO Sean Reilly is joining the World Out of Home Organization board, according to a company press release.

Vistar Media's DOOH campaign helps Ad Council increase vaccination numbers

March 30, 2022

Vistar Media, a producer of programmatic technology for digital out-of-home, found success with its DOOH campaign for the Ad Council's "It's Up To You…

Watchfire Signs helps boot retailer kick-up sales with digital signage

March 30, 2022

After Boot Country/Work Country, a western boots and apparel retailer's flagship store in Sharonville, Ohio installed a digital message center from Watchfire…

Planar releases 2 LED video wall display lines

March 24, 2022

Planar, a producer of visualization technology, has launched two LED video wall display lines to serve events and high-ambient light environments: the Planar…

Moving Walls DOOH helps Netflix promote Korean shows in Indonesia

March 24, 2022

Netflix, an entertainment streaming service, used contextual digital-out-of-home advertising from Moving Walls to promote its original Korean shows themed…

MeldCX, Signagelive design tolls to measure DOOH effectiveness

March 24, 2022

MeldCX, a customer experience company focusing on AI and IoT solutions, and Signagelive, a digital signage producer, have teamed up to create data-driven…

University of Miami begins baseball season with Daktronics scoreboard

March 23, 2022

Daktronics, a digital display company, partnered with the University of Miami to design, manufacture and install an LED video display to the outfield of Alex…

Clinch, Outfront partner to create dynamic DOOH content

March 23, 2022

Clinch, producers of AI-driven omnichannel advertising, has partnered with Outfront Media Inc., a billboard content producer, to create dynamic content…

Blending AI with AR leads to happy customers

Within the wide range of technologies that have contributed to this new scenario, we can see how artificial intelligence and augmented reality have gained…

Epson helps create robot sand sculpture at South Florida Fair

March 22, 2022

With a "Rockin' Robots" theme, this year the South Florida Fair greeted attendees with a robot sand sculpture created through projection mapping from Epson, an…

Edison integrates CMS with Vistar software to target golfers

March 22, 2022

Edison Interactive, a content management systems provider for connected devices, will integrate its platform with Vistar Media, a digital-out-of-home software…

Vistar Media teams with Mira to measure DOOH effectiveness

March 21, 2022

Vistar Media, a provider of programmatic technology for digital out-of-home, is partnering with Mira, a location intelligence and attribution provider for OOH…

West Alabama taps Watchfire Signs to enhance game day experience

March 21, 2022

The University of West Alabama, in Livingston, Alabama has added LED video boards from Watchfire Signs, an electric and LED sign developer, to Tiger Stadium…

8 tips to consider when selecting OOH target markets

by Matthew O'Connor

Selecting target and test markets can be a challenge and becomes especially tricky when planning out-of-home advertising campaigns in regions you’re not…