DOOH Advertising News & Media
Place Exchange, Cooler Screens team up to deliver in-store DOOH
April 25, 2022
Place Exchange, a supply-side platform for programmatic out-of-home media, has partnered with Cooler Screens to deliver in-store digital media and…
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Saturn Visual Solutions releasing on-screen content platform
April 25, 2022
Digital signage consultancy company Saturn Visual Solutions plans to release SaturnSelect, enabling businesses to use a tablet or mobile phone to interrupt the…
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Switching to digital menu boards right move for Dallas area fast casual
by Kevin Damask — Editor, Digital Signage Today
Terry Pham, similar to many fast casual restaurant owners in recent years, was intrigued by the power of digital menu boards. But, would the switch from static…
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SNA Displays outfits Hewlett Packard Enterprise with LED displays
April 22, 2022
Computer technology producer Hewlett Packard Enterprise has added a suite of direct-view LED displays from SNA Displays to its headquarters near Houston…
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GroupM, Moving Walls to provide data-driven OOH to Indonesia
April 22, 2022
GroupM, a media investment company, and outdoor advertising technology provider Moving Walls, have partnered to provide audience data driven planning, buying…
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Almo Professional A/V rebrands to Exertis Almo
April 21, 2022
Almo Professional A/V has rebranded to become Exertis Almo, following Exertis' acquisition of Almo Corporation last December, according to a company press…
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DWP Live, Epson America power immersive display at Nashville Zoo
April 21, 2022
DWP Live, an event technology company, has been selected to provide technical support and equipment for the Nashville Zoo's "Night Visions — A Wild Display of…
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Hall Technologies receives funding to expand AV projects
April 20, 2022
Audio-visual manufacturer Hall Technologies has received an additional equity investment by Gun Lake Investments to support the company as it pursues an…
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Laqshya Media Group brings immersive 3D display to India
April 20, 2022
Laqshya Media Group, a marketing communications group in India, has debuted India's first immersive 3D anamorphic installation for Tanishq's season of bloom…
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Why 2022 is the year for out-of-home advertising
by Norm Chait — Sr. Director, OOH Practice Lead, Quotient
OOH has evolved significantly in recent years and has become a cost-effective solution for reaching consumers both nationally and locally. OOH and more…
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Daktronics bringing 2 large LED displays to State Farm Arena in Atlanta
April 19, 2022
The Atlanta Hawks and State Farm Arena have installed two large displays provided by Daktronics, bringing almost 8 million LEDs and nearly 9,000 square feet of…
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Infuse Digital helps bring display network to Margaritaville Resort Orlando and Sunset Walk Orlando
April 19, 2022
Infuse Digital and Encore Capital Management have formed a partnership with digital out-of-home media company Lightbox to represent the digital display network…
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Why it's wise for Amazon to jump into DOOH
by Kevin Damask — Editor, Digital Signage Today
Retail giant Amazon plans to jump into the digital-out-of-home marketplace. Peter Bordes, from AI platform company Alfi, talks about how Amazon and other…
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Moving Walls joins GroupM to expand DOOH in Malaysia
April 14, 2022
GroupM, a media investment company, and outdoor advertising technology provider Moving Walls are partnering to bring automation and accountability to…
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Choctaw Casino & Resorts adds 94-foot long video wall from SNA Displays
April 14, 2022
Choctaw Casinos & Resorts has added a large LED video wall to its flagship location in Durant, Oklahoma. The video wall was manufactured by SNA Displays…
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Out-of-home ad revenue jumps 16.7% in 2021
April 13, 2022
Out-of-home advertising revenue increased 16.7% in 2021 compared to the previous year, accounting for $7.1 billion, based on figures released by the Out of…
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Astra Signs, ADXBA merge, broadening services across UK
April 13, 2022
Digital signage solution provider ADXBA and bespoke architectural signage company Astra Signs have decided to merge, providing both traditional and digital…
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St. John's University rolls out DOOH campaign across Tri-State area
April 13, 2022
"Education That Elevates" is the theme for a multiyear, multimarket, digital-out-of-home branding campaign that aims to raise awareness of St. John's…
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Sports betting turns to OOH promotion as industry booms
by Kevin Damask — Editor, Digital Signage Today
Legalized sports betting has boomed across the United States in the past few years. While betting sites spend millions on television ads, experts believe the…
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Broadsign hires John Dolan as VP, global head of media sales
April 8, 2022
Out-of-home marketing technology developer Broadsign has expanded its programmatic team with the appointment of John Dolan as vice president, global head of…
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