Survey: 68% of back to school shoppers will look to OOH ads

June 22, 2022

In the latest research from Out of Home Advertising Association of America (OAAA) and The Harris Poll, 68% of back to school shoppers will be looking for OOH…

The Drop at Westfield 100-yard digital screen debuts at U.S. shopping centers

June 22, 2022

Unibail-Rodamco-Westfield, a non-residential real estate developer, launched a digital screen platform, The Drop at Westfield, to highlight, engage and amplify…

Vendo Media taps Arima as OOH consumer insight provider

June 20, 2022

Vendo Media, an outdoor digital media company based in Canada, has picked Arima, a technology, information and media producer, as its primary data and consumer…

OOH ad spend sees modest growth in May

June 20, 2022

In May 2022, in the out-of-home advertising industry, spending was relatively flat year-over-year with a modest amount of growth. However, it was the…

Lamar helps Goodr promote 'weird' OOH campaign in Carl, Georgia

June 17, 2022

Goodr, a brand that makes sunglasses, has launched its first large-scale awareness campaign in collaboration with Lamar Advertising, an OOH billboard…

SNA Displays brings wrap-around LED wall to downtown L.A.

June 17, 2022

Installation of a large exterior video display in downtown Los Angeles, built by LED display manufacturer SNA Displays, was recently completed at the…

Clear Channel Airports roll out DOOH ad campaign across U.S.

June 16, 2022

Clear Channel Airports, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. and an airport media provider, has released a digital…

Grocery TV adding 2,600 POS displays to U.S. supermarkets

June 16, 2022

Grocery TV, a digital advertising network in U.S. grocery stores, is adding 2,600 point-of-sale displays to its network through a partnership with regional…

Management & Science University Utilizes CAYIN Digital Signage for Informative Display

CAYIN Technology was chosen as the university's first-ever digital signage solution to help provide informative content and event updates in the university's…

Presented by CAYIN Technology Co., LTD

Mid Valley Megamall looks to CAYIN Digital Signage for Seamless Content Publication

The Mid Valley Megamall looks to CAYIN digital signage to provide an enhanced and seamless content publishing system that one, ensures maximum stability, and…

Presented by CAYIN Technology Co., LTD

Broadsign teams with Cartology to upgrade Woolworth's retail media network

June 14, 2022

Cartology, a retail media business based in Australia, powered by Woolworths Group, and out-of-home ad tech producer Broadsign have partnered to enhance…

SNA Displays, Big Outdoor upgrade LED displays at Pacific City shopping center

June 14, 2022

Out-of-home media company Big Outdoor recently upgraded its LED video wall at Pacific City with Empire Exterior LED display technology from SNA Displays…

Digital signage display market to grow by $2.90B

June 14, 2022

The commercial large format display signage market size is expected to grow by $2.90 billion from 2021 to 2026, according to a press release.

Delphi Display Systems powers digital menu boards at Soulfull Café

June 13, 2022

Delphi Display Systems, Inc., a provider of technology solutions for the QSR industry, has been selected as the exclusive provider of outdoor digital menus for…

LG Business Solutions debuts CLOi GuideBot for customer service

June 9, 2022

LG Business Solutions USA has introduced the company's first multi-purpose customer service robot, the LG CLOi GuideBot, which is designed to provide…

Solutionz, Inc. plans to purchase digital signage producer VSGi

June 8, 2022

Solutionz, Inc. a Fernandez Holdings portfolio company that serves as an audio-visual integrator, will purchase VSGi, a producer of digital signage, video…

Holographic displays offer exciting future for digital signage

From immersive in-world retail storytelling to experiential signage that interacts with viewers, 3D holographic displays are poised to transform signage with…

Report: OOH ad revenue up over 40% in Q1

June 7, 2022

Out of home advertising revenue increased 40.5% in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures…

Navori Labs joins Sony Electronics in AV Alliance Partner Network

June 7, 2022

Navori Labs, a producer of digital signage and marketing analytics software, has aligned with Sony Electronics as a member of its AV Alliance Partner Network…

Lamar DOOH billboards honor Pride Month

June 6, 2022

To celebrate Pride Month and honor the LGBTQ+ community, Lamar Advertising, an out-of-home advertising company, is running messages of acceptance, equality and…