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DOOH Advertising News & Media

Modern Mini PC Design, the Importance of Form AND Function

We all like a good-looking product, but let's make sure what's running under the hood compliments it as well.

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American Express welcomes back Small Business Saturday with OOH, programs

November 17, 2021

Small Business Saturday, started by the American Express credit card company 12 years ago, will return Nov. 27, bolstered by an increase in OOH advertising…

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AOPEN Talks about Modern Media Player Design

AOPEN (An Acer Group Company), the originator of the MINI PC, talks about why a well-designed product is so important.

Presented by AOPEN Inc.

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BrightSign players included in Global Display Solutions outdoor signs

November 16, 2021

BrightSign, a producer of digital signage media players, is teaming up with Global Display Solutions to offer its full range of outdoor displays with…

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Startup raises $4.5M for OOH platform

November 15, 2021

OneScreen.ai, a SaaS-enabled B2B marketplace provider for OOH advertising, has raised an additional $3 million in seed funding to create a media platform that…

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Quotient, Place Exchange aim to grab shoppers with audio messaging

November 15, 2021

Quotient, a digital media and promotions technology company, and Place Exchange, a producer of supply side platform for programmatic OOH and place-based media…

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Companies warming up to prDOOH

November 11, 2021

The future of prDOOH is promising and its increasing inclusion in multi-channel programmatic campaigns is likely to be a key driver of widespread adoption…

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Lamar honors veterans with large billboards

November 11, 2021

In honor of Veterans Day Nov. 11, Lamar Advertising, specializing in outdoor billboards, is recognizing 132 military veterans employed by the company with a…

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Old Trapper becomes Big Ten's official beef jerky

November 10, 2021

Old Trapper, a beef jerky and meat snacks brand, will roll out a series of OOH promotion as it becomes the official beef jerky of the Big Ten Network and Big…

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Solution-Ready Computing

The need for a device that can be quickly fulfilled and deployed in these times of global shortages is at the top of everyone's list. However, it also needs to…

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AOPEN & Inovat: Partnering Together to Streamline the Latin American Business

Inovat and AOPEN have partnered to alleviate the hurdles and procure suitable devices for any use case. Quality design, reliability, service, and performance…

Presented by AOPEN Inc.

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It's time to rethink the value of DOOH

DOOH ads, especially in large cities, seem to be everywhere, giving brands and digital signage creators more exposure than ever before. Alberto Scirocco, the…

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ZetaDisplay scores digital signage contract for Norway train system

November 5, 2021

ZetaDisplay has signed a contract to display turnkey digital signage and DOOH solutions at Flytoget Airport Express, a high-speed train system in Norway…

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AOPEN All-in-Ones + Stands. In Stock and Ready to Go

As you may be aware, component shortages and unavailable inventory will continue well into the following year. AOPEN (An Acer Group Company) has prepared for…

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OOH climate change campaign debuts at COP26

November 3, 2021

Over the next two weeks, 20,000 world leaders and delegates will meet in Glasgow, Scotland for the COP26 summit to discuss solutions to the world's climate…

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OOH ads will fuel 'revenge shopping' this holiday season

by Kevin Damask — Editor, Digital Signage Today

After many stores were closed or operating on limited hours last year, many consumers opted to shop online, staying away from crowds as the COVID-19 virus…

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Uber uses DOOH to adorn historic NYC skyline

November 2, 2021

Uber, the mobility as a service provider, has unveiled its latest brand activation and long-term takeover atop the Bruckner building, overlooking the New York…

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Media companies band together to provide targeted DOOH

November 2, 2021

Comscore, a digital business analytics and audience measurement company, has signed an agreement with Vistar Media, a provider of programmatic technology for…

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Companies team up on creative DOOH platform

November 1, 2021

Meet The People, an advertising and consulting group formed by advertising and technology executives Tim Ringel, Thomas Armbruster and Natalie Alberta Dusey…

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Shoppers seeking online experience in the store

by Kevin Damask — Editor, Digital Signage Today

More often, retailers are placing the in-store shopping experience in the hands of shoppers themselves. And it appears, based on a recent survey and analysis…

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