OOH Capital nets contracts with 3 international partners

January 25, 2022

OOH Capital, an out-of-home advisory company and consultancy, has extended its global reach with three new partners covering Asia, the U.S. and Benelux…

Audio out-of-home spending surging in retail

We're seeing a significant focus on programmatic Audio Out-Of-Home ad spending within the retail space. Brands, agencies and retailers are capitalizing on the…

Action Media signs Vendo as national sales rep in Canada

January 17, 2022

Vendo Media, an OOH promotional company serving parts of Canada, will serve as the national sales representative for Action Media's Outdoor Digital assets…

Grocery TV adds 4,000 POS displays

January 14, 2022

Grocery TV, a digital advertising network, has added 4,000 point-of-sale displays to its network by partnering with retail wholesaler Wakefern Food…

Intersection hires Vince Amalfi as VP of national sales

January 13, 2022

Vince Amalfi has been hired by Intersection, an out-of-home media and technology company, as the VP of national sales, according to a company press release.

National CineMedia raises $50M through revolving credit agreement

January 12, 2022

National CineMedia, Inc., the managing member and owner of 48.3% of National CineMedia, LLC, has entered into a revolving credit facility providing for $5…

How to get the most out of digital roadside signage

by Derek DeWitt — Communications Specialist, Visix, Inc.

Sure, you’ve got an eye-catching image to draw people’s attention to your billboard or other signage as they drive by, but the information you want to share…

College basketball's Boeheim brothers featured on digital billboards

January 11, 2022

Media company Park Outdoor Advertising is using a Daktronics' digital billboard and teaming up with college basketball standouts Jimmy and Buddy Boeheim to…

University of Richmond lights up athletics with Daktronics scoreboard

January 10, 2022

Daktronics, an LED display manufacturer, has partnered with the University of Richmond to design, manufacture and install an LED video display at E. Claiborne…

We've Been Retail-Ready. Now, and the Future

With COVID-19 variants sprouting throughout the globe, Retail, QSR, and other segments that share similar dynamics are refining their approaches to make a more…

Businesses should embrace digital platforms for success in 2022

by Kevin Damask — Editor, Digital Signage Today

As we dive headlong into 2022, businesses continue to search for new, innovative technology to reach consumers. But, where does that leave small businesses?

Barings, Graham Partners invest in BrightSign

January 7, 2022

Barings, an investment management firm, has provided secured financing and an equity co-investment to support private equity firm Graham Partners' investment…

Clear Channel Outdoor promotes Scott Wells to CEO

January 4, 2022

Scott Wells has been named CEO and a member of the board of directors for Clear Channel Outdoor Holdings, an outdoor advertising company, according to a…

Digital Currency Group, Jamestown create virtual world at One Times Square

January 4, 2022

Digital Currency Group, an investor in the blockchain and digital assets industry, and real estate firm Jamestown have formed a partnership to recreate One…

Mobile digital billboards could be next frontier of activism

by Matthew O'Connor

As marches, rallies, and protests take place across the nation, organizers and activists are increasingly turning to out-of-home (OOH) advertising — and, more…

Tiger Party to manage 12th New Year's ball drop in NYC

December 31, 2021

For the past 11 years, the ball drop countdowns on New Year's Eve in New York City's Time Square have been the work of Tiger Party, an ad tech company, which…

Outdoor ad market to reach $58.8B by 2025

December 29, 2021

The global outdoor advertising market value is forecasted to reach $58.80 billion by 2025, growing at a CAGR of 12.26%, for the period spanning from 2021 to…

Stagwell, Talon partner to grow U.S. OOH

December 24, 2021

Stagwell Inc. and Stagwell Media Network has formed a partnership with out-of-home media specialist Talon to accelerate global growth in OOH advertising…

Intersection signs OOH deal with Metropolitan Atlanta Rapid Transit Authority

December 21, 2021

Intersection, an out-of-home media and technology company, has signed a 10-year contract to sell bus, rail and station advertising with the Metropolitan…

Lucit designs tools to streamline digital ad moderation

December 21, 2021

Lucit, a software producer that helps advertisers dynamically control digital billboards with a smartphone app and run automatically generated ads, is…