DOOH Advertising News & Media

Metro Transit, Intersection sign DOOH contract

September 20, 2022

Metro Transit has signed a five-year contract with Intersection, an experience-based OOH company, to expand analog and digital OOH advertising on Minneapolis…

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NJ rail line rebrands in first-of-kind partnership with BetMGM

September 20, 2022

BetMGM has partnered with Intersection in rebranding of the New Jersey Transit Corporation's Meadowlands rail line, according to a press release.

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Indian newspaper creates positive news DOOH campaign

September 16, 2022

The Times of India, an English language newspaper with wide circulation in the country, has launched a DOOH positive news campaign called "The Times of a…

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Report says 96% of US advertisers achieved OOH ROI goals

September 16, 2022

OneScreen.ai, a marketplace provider for buying and selling OOH, has released a report showing that 96% of surveyed businesses are satisfied with the ROI of…

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Lamar Advertising debuts mental health awareness DOOH Campaign

September 16, 2022

Lamar Advertising Company has partnered with nonprofit Vibrant Emotional Health to launch a DOOH campaign designed to raise awareness for Vibrant's mental…

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Hivestack launches Brazil DOOH operations

September 16, 2022

Hivestack, an independent marketing technology company based in Montreal, has launched nationwide operations in Brazil, according to a press…

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India firm uses AI to optimize ROI in OOH advertising

September 12, 2022

Say It Loud Media, a location intelligence OOH firm in India, is integrating AI and location information for targeted ads in the digital OOH space, according…

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OOH powerful tool for brand awareness

by Esther Raphael — Chief Marketing Officer, Intersection

When interviewing at Intersection years ago, I can still remember why I considered moving out of publishing and into the OOH space. Working at a magazine, each…

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Report debunks myths about DOOH advertising

September 8, 2022

AdQuick.com, an OOH advertising marketplace, released a report today called "Debunking Myths and Misconceptions about Out-of-Home Advertising, 2022," according…

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Digital signage market to hit $33B in 4 years

September 6, 2022

Expert Market Research forecasts 8% compound annual growth in global digital signage, with the market reaching $33 billion in 2026, according to a press…

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Germany shuts down overnight digital signage to save gas

August 29, 2022

Germany has officially ordered overnight shutdowns of non-essential digital signage as a way to save natural gas. The country traditionally has relied on gas…

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Jollibee deploys SNA Display's digital marquee for Times Square location

August 22, 2022

Jollibee, a QSR chain, recently opened a location in Times Square. To promote this location, it deployed a digital marquee from SNA Displays, according to a…

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Kansas State University to deploy LED video display

August 19, 2022

Kansas State University recently partnered with Daktronics to design and install an LED video display at Buser Family Park in Manhattan, Kansas. This display…

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Edison Interactive partners with Equativ to expand DOOH

August 17, 2022

Edison Interactive, a cloud content management service provider, has integrated with Equativ, an adtech platform formerly known as Smart AdServer, to provide…

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Pepperdine University to install baseball, soccer video displays

August 16, 2022

Pepperdine University, based in Malibu, California, recently selected Daktronics to install two LED video displays for its women's soccer and baseball fields…

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Daktronics provides LED video, sound system to Monterey Bay F.C.

August 12, 2022

Daktronics, a large display and video scoreboard producer, has partnered with professional soccer club Monterey Bay F.C. to design, manufacture and install an…

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Vendo Media hires Sylvio Deluca as president

August 4, 2022

Vendo Media, a digital-out-of-home media producer, has appointed Sylvio Deluca as the company's president, according to a press release.

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Media City, Signpatico merge under Vendo Media

August 3, 2022

After working together over the last 20 months under the Vendo banner, Media City and Signpatico have officially merged. The companies will now solely operate…

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Broadsign joins INEO Tech to expand digital displays in retail

July 29, 2022

INEO Tech Corp., a developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has entered a programmatic…

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Vistar Media hires Welby Chen as COO

July 28, 2022

Vistar Media, a provider of software for digital out-of-home promotion, has appointed Welby Chen as chief operating officer, according to a company press…

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