DOOH expert cites neuroscience: 'Make it memorable'

by Daniel Brown — Editor, Networld Media Group

Kevin Bartanian, founder and CEO at KEVANI, shared insights on KEVANI's recent neuroscience study on cognitive load in DOOH. In a Q and A, Bartanian explains…

2022 Macroblock Online Symposium | Drive the Metaverse with the Leading Display Technology

This time our lecturers went deep into the metaverse from different applications, including VR headsets, smart cockpits and LED displays. In the speech, they…

Holiday spending to grow with caveats for DOOH, other channels

November 10, 2022

The National Retail Federation predicts U.S. holiday shopping spend to grow between 6%-8% this year, topping out between $942.6 billion and $960.4 billion, but…

PPDS appoints Nick Begleries as new Commercial Vice President for North America as growth and expa

Recognized and well-respected Pro AV industry leader, Nick Begleries will spearhead PPDS’ ambitious growth and expansion plans in North America – including a…

'Taxis are back' with underleveraged DOOH potential

by Daniel Brown — Editor, Networld Media Group

As consumers physically return to the marketplace, DOOH in taxis is an untapped goldmine, according to our exclusive interview with Jason Gross, VP of Mobile…

Hivestack expands in China with Tulip partnership

November 7, 2022

Hivestack, a global pDOOH firm, has partnered with Tulip Media, an outdoor LED firm, to expand in China, according to a report in exchangewire.com.

Powering a sustainability revolution in smart cities with digital paper technology

by Paul Apen — Chief Business & Operation Officer, E Ink

Provided by E Ink. According to the World Bank, cities generate more than 80 percent of the global GDP; however, they consume over two-thirds of the…

Hivestack partners with RZK Digital, expands in Brazil

November 2, 2022

Hivestack, an international pDOOH firm, continues its expansion in Brazil, announcing a partnership with RZK Digital, a São Paolo programmatic advertising…

Amazon DSP expands options for grocery, CPG with omnichannel metrics

October 31, 2022

Amazon's growing advertising wing has added a focus on grocery and consumer packaged brands, announcing a variety of expanded options for programmatic…

Volta ‘Get out the vote’ DOOH campaign aims to increase voter turnout

October 31, 2022

Volta, an EV charging and DOOH media firm, has unveiled its "Get out the vote" campaign in the lead-up to U.S. midterm elections, according to a press release.

Sai Ma Municipality Publicizes Government Information through CAYIN Digital Signage

Sai Ma Municipality to efficiently communicate general, organizational, and government information with the public, Sai Ma Municipality has reached out to…

Presented by CAYIN Technology Co., LTD

Don’t finalize your holiday media plans without these five tips

by Mick Suh — SVP of Media, Volta

Provided by Volta. The holidays are synonymous with traditions, which are predictable by definition. But for marketers, these past few holiday…

Blis partners with VIOOH in UK, plans expansion

October 26, 2022

Blis has entered a partnership with VIOOH, according to a press release, with both companies based in the U.K. and the deal includes rights to the JCDecaux…

Displayforce enters Sweden, Finland via Bluebell partnership

October 25, 2022

Displayforce, a Cyprus-based AI-powered DOOH performance marketing automation solution firm, has partnered with Bluebell Digital, a DOOH provider, to enter the…

Qatar’s Place Vendome Mall embraces LED digital signage

October 25, 2022

Place Vendome Mall, based in Doha, Qatar, has partnered with Daktronics and Elan Group to install 16 LED displays, according to a press release.

Watchfire Signs purchases Anthem Displays

October 24, 2022

Watchfire Signs, a digital display manufacturer, has purchased North Carolina-based Anthem Displays, LLC.

Chaozhou Bus Transfer Terminal Technologizes Bus Terminal with CAYIN Digital Signage

The Chaozhou Bus Transfer Terminal in Taiwan, has a mission to replace traditional modes of communication with digital screens that can more efficiently relay…

Presented by CAYIN Technology Co., LTD

Volta announces SSP-agnostic pDOOH advertising

October 18, 2022

Volta has announced equal access to DOOH customers on the Volta Media Network regardless of which supply side platform they use to purchase programmatic…

People over shiny things: Successful DOOH must be intentional, customer-focused

by Daniel Brown — Editor, Networld Media Group

Scott Schoeneberger shares keys to success in a rapidly changing DOOH environment. Top advice includes: being intentional is the only way to optimize ROI…

Volta enables 3D DOOH across network, enhances interactivity

October 14, 2022

Volta, a U.S.-based EV charging and media company, has enabled 3D content across its DOOH network, according to a press release.