How location data turns OOH into performance digital channel

by Geoff Michener — CEO & Co-Founder, dataplor

Out-of-home advertising is undergoing a massive shift as it adopts digital capabilities, morphing into the channel many now recognize as digital out of home…

Blue Billboard Maximises DOOH Advertising Potential with Xibo

“Xibo has helped us achieve our network growth targets and drive more revenue through programmatic integrations.” Blue Billboard

Presented by Xibo Signage

Volta announces Ad Net Zero partnership

February 8, 2023

Volta, an electric charging station and media company, has announced it will join as a founding partner in the American chapter of Ad Net Zero, an…

Aussie startup Lumos rolls out car-top DOOH

February 7, 2023

Australian martech startup Lumos is rolling out car-top DOOH digital signage across Sydney and Melbourne in a move aiming to leverage transportation, mobile…

$2M DOOH campaign promotes Tampa Bay tourism

February 1, 2023

A $2 million tourism campaign is rolling out across domestic and international markets from Visit Tampa Bay, a not-for-profit corporation that promotes tourism…

Clear Channel unveils Black History Month campaign

Clear Channel, a North American OOH firm, has unveiled its month-long campaign in commemoration of Black History Month, called "Celebrating Black History…

Flurry of EMEA partnership announcements includes Broadsign, Woolworths Metro

January 30, 2023

Broadsign names OOH Capital as global strategic advisor Out of Home Capital will serve as a global strategic advisor to OOH tech firm Broadsign as it seeks to…

Informative Guide to Cloud Safeguards and How to Protect Yourself From Cyber Attacks

Cloud Safeguards protect your digital signage contents from ransomware attacks, unauthorized access, and other data security threats.

Samsung, BroadSign, Lucit announce software releases

January 26, 2023

Samsung, BroadSign and Lucit have announced a range of software solutions in the weeks leading up to ISE Barcelona, including Samsung's community education…

OOH future is bright, fueled by programmatic, mobile, metaverse

by Daniel Brown — Editor, Networld Media Group

Anna Bager, president and CEO at the Out of Home Advertising Association of America, joined Digital Signage Today to discuss the current state and upcoming…

QMS unveils Brisbane's largest external full-motion billboard

January 23, 2023

QMS, an Australia-based DOOH firm, has unveiled a full-motion external digital billboard located at Brisbane entertainment and retail district The Mall, which…

"It's just a world of possibilities out there" — the future of digital signage is bright

by Daniel Brown — Editor, Networld Media Group

Zuzana Yalcin joined Digital Signage Today via Zoom to discuss digital signage and its intersection with marketing, technology and values, offering a holistic…

Shell to acquire Volta for $169M

January 20, 2023

Shell USA Inc. has agreed to acquire 100% of the outstanding shares of Class A common stock of Volta Inc., an electric vehicle charging and advertising…

CAYIN poster App Makes Professional Content Creation Easy

CAYIN Technology's new star product, CAYIN poster App, simplifies the process of creating on-brand and professional content and designs.

Kevani expands LA footprint with Fig Spectacular

January 19, 2023

Kevani, a Los Angeles-based DOOH firm, has expanded its L.A. footprint by gaining full advertising sales rights at a DOOH installation at Figuerosa Street and…

Want global growth? Use the human touch!

by Daniel Brown — Editor, Networld Media Group

Zuzana Yalcin joined Digital Signage Today via Zoom to discuss digital signage and its intersection with marketing, technology and values, offering a holistic…

Detroit Tigers, Red Wings announce Toshiba partnership

January 17, 2023

The Detroit Tigers and the Detroit Red Wings have announced their partnership with Toshiba as a technology provider of choice, according to a press release.

Hard Rock Hotel & Casino unveils LED in Oklahoma

January 17, 2023

Hard Rock Hotel & Casino Tulsa has unveiled an outdoor, double-sided Daktronics LED screen adjacent to Interstate 44 near Tulsa, Oklahoma, which the firm…

Daktronics, Elan Media unveil Qatar project

January 15, 2023

Daktronics has partnered with Elan Media in the installation of 38 LED screens in Doha, Qatar, according to a press release.

Clear Channel Outdoor celebrates Dr. Martin Luther King, Jr.

January 15, 2023

Clear Channel Outdoor, an outdoor media company, has unveiled its campaign to commemorate Dr. Martin Luther King, Jr. and the holiday in his honor, according…