The psychology of digital signage

by David Drain

A neuroscientist analyzes the effects digital signage has on the brain.

Brand appeal in the auto showroom

Digital signage is a powerful tool for car dealers.

Digital signage comes to 106 Ireland bank branches

November 19, 2007

DUBLIN — Radiant Ireland announced the deployment of CampaignManager digital signage software in the nationwide digital signage network of leading Irish bank…

Farmacia.TV network coming to Italian pharmacies

November 18, 2007

EXTON, Pa. — Scala announced the launch of Farmacia.TV, a thematic digital signage channel to be deployed in pharmacies across Italy. The channel was…

Carnival Cruise Lines completes digital signage install

November 13, 2007

EXTON, Pa. — Scala Inc. announced that Carnival Cruise Lines now features Scala InfoChannel Digital Signage on all of its cruise ships.

Digital signage, live TV and the law

by

An attorney explores the ramifications of using TV content on digital signs.

Harris unveils digital signage solution for casinos

November 12, 2007

LAS VEGAS — Harris Corp. will introduce its InfoCaster Digital Signage solution for casinos at the Global Gaming Expo (G2E), being held November 13-15 in Las…

Borders launches in-store TV network

November 11, 2007

The New York Times: A new strategy at Borders will reinforce the message that its stores are not just about books: the company has been installing 37-inch…

Report: 40 percent of shoppers rely on directional signage

November 7, 2007

DALLAS — A recent study conducted by M/A/R/C Research found 40 percent of shoppers rely on directional signs while shopping. The group polled almost 23,00…

Google maps screens coming to gas pumps

November 7, 2007

CNN: Online search leader Google will dispense driving directions at thousands of gasoline pumps across the country beginning early next month. The pumps…

Digital Signage Association launched

November 7, 2007

LOUISVILLE, Ky. — A new association for the $1.1 billion digital signage industry has officially launched. The Digital Signage Association has been created to…

PRN launching retail media network in Brazil

November 6, 2007

PARIS, France — Thomson's Premier Retail Networks (PRN) business, part of the Group's Services division, announced it is expanding its international presence.

Starbucks, Pepsi to premiere film on Shanghai subway screens

November 6, 2007

Wall Street Journal: A feel-good film about a girl from the Chinese countryside who moves to the big city to discover love, blogging and Starbucks will premier…

Liberty Travel launches 190-location digital screen network

November 5, 2007

NEW YORK CITY — Liberty Travel is installing a digital-media network at many of its more than 190 retail locations.

Network profile: JetSet Media

by James Bickers — Editor, Networld Alliance

Luxury signage network brings information, ads to private air travelers.

POPAI research: digital window signage increases footfall

October 31, 2007

BRACKNELL, UK — Research commissioned by 3M and POPAI demonstrates the effectiveness of back-projecting dynamic promotional messages onto shop windows.

Digital signage at Self Service Expo

by James Bickers — Editor, Networld Alliance

Show emphasizes dynamic signage for the first time.

NBC to place content on outdoor video networks

October 29, 2007

Adweek: NBC Universal is expanding its reach into outdoor video networks, introducing an exclusive content and strategic ad sales partnership with Arena Media…

In-store advertising: 21-percent growth through 2010

October 29, 2007

Forbes: According to a draft study by Deloitte from the Grocery Manufacturers Association, the investment in in-store advertising has doubled since 2004 and is…

Florida cinema installs digital movie posters

October 28, 2007

ATLANTA — Premiere Theatres' Oaks 10 Theater, located in Melbourne, Fla., has completed installation of Allure Global Solutions' Digital Box Office…