Shopper marketing is the fastest-growing medium for retailers

September 26, 2007

Advertising Age: The fastest-growing medium isn't the Internet, but shopper marketing, where retailers and package-goods marketers are shifting hundreds of…

Wal-Mart: Digital signage needs to communicate 'in the blink of an eye'

September 24, 2007

MediaPost: As those working in the retail industry probably know, one of the biggest complaints about in-store digital media is that it pours more advertising…

Scottish company links digital billboards, mobile phones

September 23, 2007

Sunday Herald (Scotland): Pedestrians walking past Forrest Media's digital outdoor advertising screens will soon be offered messages via their mobile phones as…

Tapping the POS to test content

by James Bickers — Editor, Networld Alliance

POS data can provide insight into how well digital signage is working.

Digital signage comes to 1,500 Taiwan c-stores

September 20, 2007

TAIPEI, Taiwan — CAYIN Technology has implemented a large in-store digital signage network for 1,500 branches of FamilyMart, one of the largest chain retail…

Roots launches interactive window

September 19, 2007

TORONTO — iGotcha Media, providers of turn-key interactive digital signage solutions, has announced the launch of Toronto's first interactive window display at…

SeeSaw launches profile for 'mobile millennials'

September 19, 2007

SAN FRANCISCO — SeeSaw Networks, an out-of-home digital media company, now enables Life Pattern Marketing to "mobile millennials" by reaching them in places…

Digital signage on campus

Moving away from bulletin boards, taking a more digital approach.

Keep digital signage content brief to maximize effectiveness

September 16, 2007

MediaPost: While online advertisers debate whether a pre-roll of 15 seconds is too long, Tesco's marketing partner Dunnhumby recommends five seconds for…

Employment agency adds digital signs in 70 offices

September 13, 2007

DIEGEM, Belgium — Cisco announced that Accent Jobs For People, the fastest-growing employment and recruitment agency in Belgium, which also operates in France…

SeeSaw unveils Life Pattern Marketing methodology, workshops

September 5, 2007

SAN FRANCISCO — SeeSaw Networks, a digital out-of-home media company, introduced a new methodology, called Life Pattern Marketing, that maps a person's life…

Neo to sell ad space on ViCCi interactive screens

September 4, 2007

EDMONTON, Alberta — Visionstate, a division of CSM Systems Corp., has announced that it has entered into a national partnership with the Neo Advertising Group…

Google's nine points of innovation

What every company can learn from Google's best practices.

Alloy Media connects digital signs, mobile phones

August 30, 2007

Media Daily News: Alloy Media and Marketing has a new ally — a partnership with BlueBlastMedia. It's combining out-of-home advertising in New York City…

Digital signage network coming to 250 vet clinics

August 28, 2007

EXTON, Penn. — Scala Inc. announced We Three Multimedia, a Gnoasis Inc. company, has contracted with emebaVet LLC, a California based digital signage network…

Security awareness signage campaign launched at Manchester Airport

August 27, 2007

LONDON — Creative agency Pixel Inspiration announced the successful installation of a multi-channel communications campaign at Manchester Airport entitled…

NYC cabbies threaten strike

by James Bickers — Editor, Networld Alliance

In-car screen network prompts driver dissatisfaction.

Digital signage coming to Shangri-La resort

August 26, 2007

CEBU CITY, Philippines — A5TEK's affiliate in the Philippines, A5TRX Corp., announced the forthcoming deployment of its ieHIP Digital Signage in Shangri-La's…

MIT develops tool to fight visual clutter in on-screen content

August 26, 2007

MIT News: The danger of clutter — especially on a visual screen — is that it causes confusion that affects how well we perform tasks. To that end, visual…

Marc Ecko outdoor campaign offers 'electronic graffiti'

August 23, 2007

Ads of the World: A new outdoor advertising campaign by Marc Ecko Clothing uses an LCD display and Bluetooth connectivity to invite users to create digital…