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Customer Experience News & Media

Who's afraid of digital signage?

Some viewers see a "Minority Report" future.

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British c-stores opt for more digital signage

December 10, 2007

Convenience Store magazine: Convenience stores in the U.K. are moving away from traditional advertising in favor of new methods, one of them being digital…

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Digital signage at the dentist

Implant manufacturer launches waiting room network.    

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Video network coming to Subway restaurants

November 26, 2007

Media Daily News: InStore Broadcasting Network has cut a deal that will bring advertising and digital video content into Subways nationwide — not the transit…

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The psychology of digital signage

by David Drain

A neuroscientist analyzes the effects digital signage has on the brain.

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Brand appeal in the auto showroom

Digital signage is a powerful tool for car dealers.

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Digital signage comes to 106 Ireland bank branches

November 19, 2007

DUBLIN — Radiant Ireland announced the deployment of CampaignManager digital signage software in the nationwide digital signage network of leading Irish bank…

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Farmacia.TV network coming to Italian pharmacies

November 18, 2007

EXTON, Pa. — Scala announced the launch of Farmacia.TV, a thematic digital signage channel to be deployed in pharmacies across Italy. The channel was…

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Carnival Cruise Lines completes digital signage install

November 13, 2007

EXTON, Pa. — Scala Inc. announced that Carnival Cruise Lines now features Scala InfoChannel Digital Signage on all of its cruise ships.

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Digital signage, live TV and the law

by

An attorney explores the ramifications of using TV content on digital signs.

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Harris unveils digital signage solution for casinos

November 12, 2007

LAS VEGAS — Harris Corp. will introduce its InfoCaster Digital Signage solution for casinos at the Global Gaming Expo (G2E), being held November 13-15 in Las…

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Borders launches in-store TV network

November 11, 2007

The New York Times: A new strategy at Borders will reinforce the message that its stores are not just about books: the company has been installing 37-inch…

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Report: 40 percent of shoppers rely on directional signage

November 7, 2007

DALLAS — A recent study conducted by M/A/R/C Research found 40 percent of shoppers rely on directional signs while shopping. The group polled almost 23,00…

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Google maps screens coming to gas pumps

November 7, 2007

CNN: Online search leader Google will dispense driving directions at thousands of gasoline pumps across the country beginning early next month. The pumps…

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Digital Signage Association launched

November 7, 2007

LOUISVILLE, Ky. — A new association for the $1.1 billion digital signage industry has officially launched. The Digital Signage Association has been created to…

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PRN launching retail media network in Brazil

November 6, 2007

PARIS, France — Thomson's Premier Retail Networks (PRN) business, part of the Group's Services division, announced it is expanding its international presence.

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Starbucks, Pepsi to premiere film on Shanghai subway screens

November 6, 2007

Wall Street Journal: A feel-good film about a girl from the Chinese countryside who moves to the big city to discover love, blogging and Starbucks will premier…

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Liberty Travel launches 190-location digital screen network

November 5, 2007

NEW YORK CITY — Liberty Travel is installing a digital-media network at many of its more than 190 retail locations.

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Network profile: JetSet Media

by James Bickers — Editor, Networld Alliance

Luxury signage network brings information, ads to private air travelers.

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POPAI research: digital window signage increases footfall

October 31, 2007

BRACKNELL, UK — Research commissioned by 3M and POPAI demonstrates the effectiveness of back-projecting dynamic promotional messages onto shop windows.

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