Retailers want to make the customer experience 'more theatrical'

October 16, 2007

LONDON — A new report from Datamonitor shows that retailers are seeking to win back market share by making the customers' shopping experience more theatrical…

Japanese company tests digital signage that emits aromas

October 16, 2007

TOKYO — NTT Communications announced that it will launch a feasibility study of digital signage equipped with an aroma-emitting device to strengthen the impact…

Digital signage for restaurants

by James Bickers — Editor, Networld Alliance

Food service industry can reap great benefits from digital signage.

New Nike store features touchscreen window

October 7, 2007

Portland Business Journal: Nike is letting customers design and create footwear, apparel and equipment, with a new store in New York called NikeID Studio. The…

Digital billboards coming to more London Tube locations

October 4, 2007

Mad.co.uk: London Underground is working with CBS Outdoor to trial a new digital advertising format that could see 24 major London Underground stations…

Optical boutique turns heads – literally

by James Bickers — Editor, Networld Alliance

Eyewear provider uses creative digital signage to catch the customer's eye.

ShopCast signage network coming to Wal-Mart Canada

October 2, 2007

LONDON, Ontario — EK3 Technologies Inc. announced that its subsidiary company ShopCast has signed an exclusive agreement to install EK3 digital merchandising…

Future TV network coming to Indian retail

October 1, 2007

SYDNEY, Australia — Ryarc Media Systems announced that its digital signage software will power Future TV, the first move by Future Media towards an in-store…

Spectacolor HD billboard turned on in Times Square

October 1, 2007

ATLANTA — Clear Channel Outdoor's Spectacolor Division launched a state-of-the-art digital billboard in New York City's Times Square. The new billboard…

Digital Signage Drive comes to KioskCom

A new digital signage focus debuts at the long-running show.

Channel M switches to BroadSign

September 30, 2007

MINNETONKA, Minn. — BroadSign International Inc. announced that Channel M will use BroadSign digital signage technology to deliver in-store programming to…

Shopper marketing is the fastest-growing medium for retailers

September 26, 2007

Advertising Age: The fastest-growing medium isn't the Internet, but shopper marketing, where retailers and package-goods marketers are shifting hundreds of…

Wal-Mart: Digital signage needs to communicate 'in the blink of an eye'

September 24, 2007

MediaPost: As those working in the retail industry probably know, one of the biggest complaints about in-store digital media is that it pours more advertising…

Scottish company links digital billboards, mobile phones

September 23, 2007

Sunday Herald (Scotland): Pedestrians walking past Forrest Media's digital outdoor advertising screens will soon be offered messages via their mobile phones as…

Tapping the POS to test content

by James Bickers — Editor, Networld Alliance

POS data can provide insight into how well digital signage is working.

Digital signage comes to 1,500 Taiwan c-stores

September 20, 2007

TAIPEI, Taiwan — CAYIN Technology has implemented a large in-store digital signage network for 1,500 branches of FamilyMart, one of the largest chain retail…

Roots launches interactive window

September 19, 2007

TORONTO — iGotcha Media, providers of turn-key interactive digital signage solutions, has announced the launch of Toronto's first interactive window display at…

SeeSaw launches profile for 'mobile millennials'

September 19, 2007

SAN FRANCISCO — SeeSaw Networks, an out-of-home digital media company, now enables Life Pattern Marketing to "mobile millennials" by reaching them in places…

Digital signage on campus

Moving away from bulletin boards, taking a more digital approach.

Keep digital signage content brief to maximize effectiveness

September 16, 2007

MediaPost: While online advertisers debate whether a pre-roll of 15 seconds is too long, Tesco's marketing partner Dunnhumby recommends five seconds for…