Digital merchandising tools key to shopper marketing, customer experience

by

Digital signage and integration of mobile devices is changing shopping by helping retailers connect to customers emotionally at each touch point.  

Ping HD NFL Stadium Network powered by signagelive

April 5, 2009

LONDON — Ping HD, a U.S. digital out of home provider, has selected signagelive to power its network of Digital Posters installed throughout the United States.

The role of digital media in the restaurant

As digital media becomes a pervasive part of the customer experience, it is being used not only to entertain diners but as an integral building block of the…

Assisted Selling and the Point of Decision

With more choices than ever before, customers need information at the point of decision on an infinite array of products. Digital technology can help retailers…

Report: In-store ads sway planned purchase decisions

April 2, 2009

Adweek: More shoppers are making lists before they reach a store, though they continue to make brand-purchase decisions inside. Miller Zell, an Atlanta-based…

GlobalShop 2009: Optimism and strength

by James Bickers — Editor, Networld Alliance

Despite the economic chill in the air, attendees and exhibitors made last week's tradeshow a success in the eyes of its organizers.

Signagelive uses touchscreens, content interrupts to enhance digital signage

March 8, 2009

ESSEX, U.K. — Remote Media has announced that its signagelive digital signage software has been enhanced to allow its users to capitalize on the latest…

Keywest delivers digital signage as part of IOHI campaign for Jiffy Lube

March 5, 2009

LENEXA, Kan. — IOHI, a leading solutions-based audio/video marketing company, has developed an integrated marketing campaign for multiple Jiffy Lube…

Paco Underhill: Good digital signage is not 'cool'

Tech that seems appealing from the outset can lose its allure over time, retail expert says at Digital Signage Expo.

LocaModa campaign reveals most interactive U.S. cities

February 23, 2009

CAMBRIDGE, Mass. — LocaModa, a leading interactive digital-out-of-home company, released data from its December 2008 cross-channel campaign featuring its…

Filling the customer service apathy gap with digital signage

Digital media in stores and restaurants can transform unpleasant customer service experiences into positive ones.

White paper explores in-store media's role as mass consumer medium

February 22, 2009

DALLAS — In an age of shrinking and fragmented mass media, retailers have a big opportunity to reclaim their historic role as the leading mass consumer medium.

Opportunities for digital signage network operators in a down economy

In 2009, take advantage of small non-retail networks and don't fret the ad dollars.

New research reveals the best retail customer experiences of the year

January 19, 2009

LOUISVILLE, Ky. – Retail Customer Experience magazine announced the publication of its inaugural Best Retail Customer Experiences report, a comprehensive…

NRF's Sonic Bar highlights retailing innovations

by James Bickers — Editor, Networld Alliance

The digital signage-equipped concept store gave attendees a taste of retail's future – one that is available today.    

Education to take center stage at Digital Signage Expo 2009

Annual show adds content and mobile digital signage seminars, continues to grow despite economy.    

Panasonic's lottery digital signage hits jackpot

January 8, 2009

BARCELONA, Spain — Panasonic has announced that it completed a large screen rollout across Spain in partnership with Sistemas Técnicos de Loterías (STL), the…

The top 10 digital signage trends for 2009

by

Broadcasters, agencies and brand marketers represent the up-and-coming players in the digital signage space.

Retraction: Monster Media, Siemens create interactive digital signage at Disney World

December 23, 2008

*Monster Media has issued a retraction for this story. According to a release:   "Monster Media retracts the statements contained in its press release of Dec.

Virgin Mega TV joins SeeSaw

December 15, 2008

SAN FRANCISCO — SeeSaw Networks today announced the Virgin Megastore Network as a new network affiliate. The store's "Virgin Mega TV" channel, a network of…