Advertising News

pDOOH predicted to continue growth

October 12, 2022

VIOOH, a global DOOH supply-side platform, has announced the release of its annual DOOH research, which include survey feedback from 1,000 media professionals…

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India sees sharp increase in pDOOH, says Times

October 7, 2022

Amid a nationwide expansion of DOOH, programmatic advertising is rapidly on the rise in India, as shown in data from the Times OOH, a provider and analyst of…

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Social media fuels OOH visibility according to OAAA, Harris Poll

October 6, 2022

TikTok and other social media platforms are a major source of OOH ad visibility, according to a press release from OAAA, in partnership with Harris Poll…

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Poll finds OOH on rise as travel rises, OAAA reports

September 30, 2022

The Out of Home Advertising Association of America announced that nearly 60% of Americans plan to travel this holiday season, with airplanes and personal…

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Quotient spearheads new DOOH data solution

September 29, 2022

Quotient, a digital promotions and media company, has added promotions to its omnichannel measurement toolkit, according to a press release.

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Volta celebrates, promotes shift to EV with DOOH campaign

September 23, 2022

Volta Charging, an EV charging and media company, has launched a "Charging For All" campaign just in time for National Drive Electric Week to celebrate and…

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Hivestack launches US, Latin America division

September 21, 2022

Hivestack has chosen Hector Gonzalez as chief revenue officer for its new U.S. and Latin America division as part of a new organization reorganization…

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Marriott Bonvoy reveals first 3D anamorphic display in India

September 21, 2022

Marriott Bonvoy, the travel arm of Marriott International, has unveiled two 3D anamorphic promotions in India, which is an industry first, according to a press…

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Metro Transit, Intersection sign DOOH contract

September 20, 2022

Metro Transit has signed a five-year contract with Intersection, an experience-based OOH company, to expand analog and digital OOH advertising on Minneapolis…

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NJ rail line rebrands in first-of-kind partnership with BetMGM

September 20, 2022

BetMGM has partnered with Intersection in rebranding of the New Jersey Transit Corporation's Meadowlands rail line, according to a press release.

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Indian newspaper creates positive news DOOH campaign

September 16, 2022

The Times of India, an English language newspaper with wide circulation in the country, has launched a DOOH positive news campaign called "The Times of a…

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Report says 96% of US advertisers achieved OOH ROI goals

September 16, 2022

OneScreen.ai, a marketplace provider for buying and selling OOH, has released a report showing that 96% of surveyed businesses are satisfied with the ROI of…

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Hivestack launches Brazil DOOH operations

September 16, 2022

Hivestack, an independent marketing technology company based in Montreal, has launched nationwide operations in Brazil, according to a press…

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India firm uses AI to optimize ROI in OOH advertising

September 12, 2022

Say It Loud Media, a location intelligence OOH firm in India, is integrating AI and location information for targeted ads in the digital OOH space, according…

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Report debunks myths about DOOH advertising

September 8, 2022

AdQuick.com, an OOH advertising marketplace, released a report today called "Debunking Myths and Misconceptions about Out-of-Home Advertising, 2022," according…

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Visual Art appoints Pontus Meijer as CEO

September 6, 2022

Visual Art has appointed Pontus Meijer as CEO. The digital signage company dominates Nordic markets and makes this shift as it expands into Europe, and…

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Intersection signs OOH deal with Metropolitan Atlanta Rapid Transit Authority

December 21, 2021

Intersection, an out-of-home media and technology company, has signed a 10-year contract to sell bus, rail and station advertising with the Metropolitan…

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Lucit designs tools to streamline digital ad moderation

December 21, 2021

Lucit, a software producer that helps advertisers dynamically control digital billboards with a smartphone app and run automatically generated ads, is…

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Harris, OAAA poll: Younger audiences embrace OOH ads

November 22, 2021

Out of Home advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a consumer survey conducted by…

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Crown Royal uses OOH to promote ready-to-drink cocktails

September 28, 2021

Crown Royal has launched an advertising campaign, which includes OOH promotion, to endorse its ready-to-drink cocktails, according to a company press release.

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