Advertising News

Quadient leans into automation with CX software launch

June 7, 2023

Quadient, a CX solutions firm, has announced the launch of Quadient Inspire Flex Release 16 (R16), its software solution aimed at enterprise omnichannel…

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Vistar Media announces Vistar Studio for DOOH creative

June 7, 2023

Vistar Media, a programmatic DOOH technology firm, has announced Vistar Studio, which provides creative services and a dedicated creative team to marketers…

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Broadsign leans into ad tech with Flow City partnership

June 5, 2023

Broadsign, a digital signage firm, has announced its partnership with Flow City, which will expand Broadsign's ad tech footprint by making DOOH screens…

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QMS announces expansion in Queensland DOOH

May 30, 2023

Digital media firm QMS has announced its expansion in Queensland, Australia, with an estimated 30% increase in audience reach compared with 2020 numbers…

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Bombas enlists DOOH in fight against NYC homelessness

May 23, 2023

Apparel brand Bombas has launched an anti-homelessness campaign in New York City leveraging digital and analog OOH advertising to raise awareness and advocacy…

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Italian Job: Clear Channel, Hivestack partner in Italy DOOH

May 19, 2023

Hivestack, a DOOH ad tech firm, has announced the expansion of its multi-nation partnership with Clear Channel, an outdoor advertising and media company, with…

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DOmedia aims for international DOOH expansion with appointment

May 19, 2023

DOmedia, a DOOH advertising buying software firm, has announced its appointment of Mike Cooper as global head of operations with a focus on international…

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Intersection leans into generative AI

May 18, 2023

Intersection, an OOH media and technology firm, has announced the launch of its Generative AI Integrations, which aims to provide generative AI solutions to…

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Broadsign makes next-gen ad server generally available

May 16, 2023

Digital signage firm Broadsign has announced the general availability of its Broadsign Ad Server platform, with aims to expand customer options for ad…

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Australian Rail Track selects QMS as media partner

May 11, 2023

The Australian Rail Track Corp. has selected QMS to manage its Sydney out of home assets, effective as of May 1, according to a press release.

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Adkom, Blip, Broadsign partner in programmatic ad tech

May 11, 2023

Outdoor advertising solutions firms Adkom, Blip and Broadsign are collaborating to bring over 2,000 large-format digital billboards onto the Broadsign SSP…

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Gray, Waymark partner for generative AI in TV ads

May 10, 2023

Gray Television Inc., which operates a network of 113 local television stations, has partnered with Waymark, a Detroit-based generative AI firm, to provide…

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Billboards still strong amid rise of programmatic DOOH, Vistar Data shows

May 10, 2023

Billboards remain a major advertising boon amid the rise of emerging technologies, according to a Vistar study of billboard effectiveness in the context of…

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VEON wades into targeted advertising tech with Uzbekistan MarTech HQ

April 28, 2023

VEON, a global telecommunications firm, has made its bid to establish itself in targeted advertising technology with its announcement of a marketing technology…

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Lamar, Vistar team up in Denver DOOH market

April 27, 2023

Vistar, a digital out-of-home advertising technology provider, has partnered with Lamar Advertising Company to launch the Denver Transit DOOH network, with…

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Havas reports weaker organic growth, but strong commercial momentum

April 26, 2023

Havas, a Paris-based advertising and media firm, has announced its March quarter financial results, according to a report in AdNews, including:

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Dentsu will purchase Tag, company reveals

March 9, 2023

Dentsu, the Japan-based global advertising giant, will purchase British agency Tag Worldwide, which specializes in creative production and customer…

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'The Aunties' aim for women's inclusion in DOOH and advertising

March 7, 2023

The Aunties, a non-profit volunteer group created by the women of the Melbourne Advertising and Creative Club, aims to elevate women in creative roles…

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Signage network makes DOOH 24% more memorable in neuroscience study

March 6, 2023

QMS, an Australia-based outdoor media company, has announced the results of its neuroscience study, executed in partnership with Neuro-Insight, a research…

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Australian regulator investigates greenwashing

March 6, 2023

The Australian Competition and Consumer Commission has announced an investigation into Greenwashing, according to a report in AdNews.

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