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Customer Experience

Crafting a better customer experience

In today's podcast, Bradley Cooper, editor of Digital Signage Today, spoke with Jackie Walker, Customer Experience Strategy and Product Owner for Premise at Publicis Sapient, to learn more about how digital signage end-users can craft this customer experience strategy.


| by Bradley Cooper — Editor, ATM Marketplace

Subscribe to the Podcast:iTunes|YouTube

Podcast Summary
When it comes to digital signage, one of the most important factors for users is ascertaining whether it improves the overall customer experience. However, many companies get caught up in the technical details of the digital signage solution and do not spend enough time developing a strategic "frame" for the customer experience lens.

In today's podcast, Bradley Cooper, editor of Digital Signage Today, spoke with Jackie Walker, Senior Director, Customer Experience Strategy and Product Owner for Premise, a digital signage accelerator platform, at Publicis Sapient to learn more about how digital signage end-users can craft this customer experience strategy.

Walker said that digital signage end-users can benefit both from carefully planning out their customer experience technology and using advanced tools, such as analytics solutions.

During the presentation, Walker addressed a variety of questions related to customer experience including:

  • What does it mean to build a digital signage strategy from a customer experience lens?
  • What are the key initiatives brands have been taking outside of digital signage that will impact their digital signage executions?
  • What are the technology developments within digital signage that enable this shift in frame?
  • What are some of the questions brands should be considering as they think about adding digital signage or evolving their current capability?

You can hear the interview in its entirety by clicking on the player above.

Today's podcast is sponsored by...

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 16,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients' businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com.



Bradley Cooper

Bradley Cooper is the editor of ATM Marketplace and was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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