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Tampa Bay Buccaneers, Daktronics collaborate for game-day digital signage

August 30, 2016

The NFL's Tampa Bay Buccaneers have partnered with Daktronics Creative Services for consultation and custom digital content production to bring their new LED video display system to life in 2016.

The Buccaneers and Daktronics collaborated on a fan engagement strategy and content creation for all displays within the Buccaneers' Raymond James Stadium, according to a press release from Daktronics. More than 100 pieces of content were produced and delivered prior to the first home preseason game on Aug. 26.

"We've had a very long-standing and successful relationship with the Tampa Bay Buccaneers pre-dating the video display installation in 1999," said Fred Doremus, creative services account manager for Daktronics. "We've remained a central support resource for their game-day production throughout the years and it's exciting to continue to provide the team with the things they need to make their events successful. We're honored to be entrusted with this responsibility."

The Daktronics creative team produced logo treatments, sponsor messages, touchdown animations and other crowd-centric elements, the release said. While some animations are tailored to fit one specific display size, other pieces are shown as one continuous visual across multiple displays within the stadium.

"These state-of-the-art video boards will provide our fans with a completely immersive experience that will bring the action on the field closer to our fans than ever before," said Brian Ford, COO for the Buccaneers. "The superior capabilities of these video displays, combined with the expertise of Daktronics Creative Services, will be a game changer for our fans by allowing us to break new ground in our game presentation at Raymond James Stadium."

Bob Lee, Daktronics' creative director on the project, said combining displays to form a larger canvas is one thing most fans don't expect to see and delivers a "wow" factor that adds excitement to the game being played on the field.

"We've worked closely with the Buccaneers to deliver a cohesive content package that is sure to excite their fans and provide one of the best home-field environments in the league," Lee said.