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Signagelive to demonstrate solutions for 'LG webOS for Signage' at LG Business Solutions commercial display roadshows

May 2, 2016

Signagelive, a supplier of cloud-based digital-signage technology solutions, is presenting its SoC and HTML5 software through a range of real-world examples at the 2016 LG Business Solutions Commercial Display roadshows, according to a company press release. LG Electronics USAselected Signagelive as a technology partner to demonstrate the capabilities of the LG "webOS for Signage" platform during LG's six-city road show, which kicks off Wednesday at Nationals Stadium in Washington, D.C..

Signagelive's digital-signage technology platform with integrated support "lift-and-learn" and dynamic NFC technologies will be used to power the latest range of LG webOS displays directly over LAN without the need for external media players. Using Signagelive's SoC software and intuitive CMS, commercial organisations can make static signage applications interactive world and allow end-customers to interact with displayed content via smartphones or touchscreen displays, the release stated.

Lift-and-learn technologies, combined with smart commercial displays with LG webOS for Signage and powered by Signagelive, add a new dimension to digital signage campaigns, the release stated. Retailers, for example, can ensure their best selling products are strategically placed on pressure sensors in front of in-store displays featuring eye-catching content, generating a "pull factor" for customers. If these products are picked up, a trigger is initiated, instructing the display to show content specific to that product, creating a retail experience.

Dynamic NFC technology used in conjunction with Signagelive's digital-signage technology platform on LG smart displays enables retailers or QSR owners to generate and roll out promotional content such as downloadable vouchers or special promotions to customers' smartphones to encourage brand loyalty and spontaneous purchasing.

"Interactive functionality takes digital signage to a whole new level," said Raffi Vartian, CMO of Signagelive. "Using LG webOS displays powered by our SoC software, large brands can transform static networks into a powerful marketing tool and benefit from web triggering technologies to deliver a wow factor experience."

LG webOS displays, powered by Signagelive SoC and HTML5 software, eliminate the need for external media players to run and manage interactive applications, resulting in capital savings and ongoing operational savings.

Signagelive's cloud-based digital signage network platform supports multiple content formats, including static images, 4k video, web pages, IPTV, multi-zoning for different media types, touchscreen applications, image layering and RSS feeds. The platform also comprises optional proof-of-play and delivery functionality to monitor the results of interactive campaigns.