News

Screenmedia expo '12 call for speakers now open

October 5, 2011

The seventh consecutive Screenmedia expo trade show for all screenmedia technologies and applications will be held May 16-17, 2012, again at Earls Court, London.

The education program, directed by the Imperative Group, has been announced and the call for speakers is now open, show organizers have announced.

At Screenmedia expo 2012, four education program channels will focus on "engaging connected audiences." Topics will encompass mobile, social and interactive media, emerging methods and platforms, content creation and creativity, understanding the value of data, and making networks smart. Each channel will introduce a host of industry players, commentators and authorities in the screen media sector, all enthusiastic to share their knowledge, stories and experiences with delegates, organizers said.

The four education program channels are as follows:

Channel 1: Connected Screenmedia

Not only is this channel interested in the "value exchange" between the screen and viewers/users, but also in how screen media can work collaboratively with the multiple devices, platforms and apps that consumers are using as part of their daily lives. Prospective speakers should consider the question: What is the marketing play, and what media and technology should today's networks be utilizing, plugging into and working collaboratively with to provide added value to digitally-savvy audiences?

Channel 2: Connected Content

This channel will consider exactly what gets viewers, users, brands and advertisers engaged and excited. This includes what experiences screen media can offer customers that are truly exciting and how this can be enhanced and extended by connecting with other technologies and platforms. This channel is about showcasing, exploring and explaining how to create exciting, innovative screenmedia experiences that push the creative and technical boundaries.

Channel 3: Interactive Connection

Screen media networks can take many different forms and, owing to technology advancements, much of it can be touched. This physical interactivity is not necessarily limited to the hardware, but may come via another channel, such as a mobile handset, a projection or the breaking of a beam. This channel is about understanding the role interaction plays in creating an enhanced user experience and how this interaction generates insight that can be used for marketing and commercial benefit.

Channel 4: Smart Connections

A smart screen is one that uses information to optimize its message, create an engaging visual offering and deliver value to audiences. A smart screen knows what to say and when, because it's powered by data. This channel will look at what data screen media networks could and should be using to deliver real-time communication to audiences and generate response. It will examine how applying rules to data use allows screen media networks to react quickly and efficiently to mission critical changes.

To submit a speaker proposal or to ask any questions relating to the education program channels, please contact chris.heap@imperativegroup.com. For further information about Screenmedia expo 2012 in general, including stand booking, sponsorship, cooperation possibilities and special offers, please contact mark@screenevents.co.uk.

For more about other trends in digital signage and digital screen media, visit our Trends/Statistics research center.