Features, News & Blogs
BroadSign International LLC, provider of digital signage software and services, recently announced it has joined the ranks of the Outdoor Advertising Association of America, a trade organization that represents more than 800 member companies and …
The Digital Screenmedia Association Advisory Board elected new officers for the 2013-2014 term during its recent biannual meeting, naming Bill Lynch, vice president for mobile and self-service transaction company Reevex, as its president. "Having …
Digital signage + Mobile = Omnichannel?By now brands already understand that consumers now have multiple options for browsing, shopping and paying for what they want — so they get the idea of "omnichannel," describing the many conduits consumers have to interact with brands. The …
Blinded by science: Brain scans show power of digital out-of-homeLondon-based Ocean Outdoor recently brought hard science to the outdoor and digital out-of-home advertising party, studying the brain's responses to outdoor advertising and validating its impact. The boutique outdoor media company worked with Neuro …
Digital Signage Expo has issued an open call for 2014 APEX Award nominations and has added a new award category. New for the 11th annual APEX Awards, DSE has added a Professional & Personal Services category to differentiate services provided by …
DSA honors best in screen media with Industry Excellence Awards (Video)The Digital Screenmedia Association recently handed out its 2013 DSA Industry Excellence Awards to recognize the best projects using digital signage, mobile, self-service and interactive kiosk technologies. The honors were given out at an awards …
Putting the 'context' into mobile with digital signage (Part I)Five years ago a new era of mobile was born when Apple launched the 3G iPhone and iTunes App Store. This one event became the foundations of a game-changing ecosystem that provided consumers with near seamless access to a plethora of mobile …
How digital tablets can help your business work smarterAdding up current 2013 gross shipments of digital tablets from all manufactures, the tablet market has quickly grown to be about the same size as the currently shrinking PC market. The tablet market is also witnessing rapid growth of desirable …
SF Giants hit it into the park with social media and digital signageThe defending World Series champions San Francisco Giants are busy installing a digital signage-centric social media center in their home ballpark, AT&T Park on the San Francisco Bay. According to the Giants, last year AT&T Park led all …
The evolution of digital signageWhether it's in shopping mall, hotel, airport or restaurant, digital signage continues to evolve by offering more than the traditional static message boards that we're used to seeing. We are now embracing complimentary technologies that can invoke a …
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