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Laser projector allows 'temporary digital graffiti'

February 26, 2007 by James Bickers — Editor, Networld Alliance

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The New York-based Graffiti Research Lab has released the source code for its "L.A.S.E.R. Tag" project, a system that allows an artist with a laptop and high-end projector to create "temporary digital graffiti" on the side of any building.

While the technology is currently being used strictly for "urban communication" for graffiti artists, it seems only a matter of a time before a marketing entity uses it in a systematic way to display an advertiser-driven message.

About James Bickers

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James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.

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