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IntuiLab, Quividi partner to bring adaptive content and analytics to interactive digital signage

IntuiLab, provider of the interactive experience creation platform IntuiFace, and Quividi, the provider of automated audience measurement for digital signage, have announced the availability of a joint solution that automatically reacts to demographic and engagement statistics, on-screen selections and location-based information from users.

May 8, 2015

IntuiLab, provider of the interactive experience creation platform IntuiFace, and Quividi, the provider of automated audience measurement for digital signage, have announced the availability of a joint solution that automatically collects, blends, calculates and reacts to demographic and engagement statistics, on-screen selections and location-based information from a visitor using a touchscreen. The solution, which the firms are billing as a "first-of-its-kind solution," is designed to deliver two key benefits, the companies said: first, the ability to automatically adapt content — in real-time — to the demographics of the audience, and second, deep, statistics-based insight about users and their preferences.

Built from the ground-up with multitouch capabilities at its core, the IntuiFace platform enables businesses to create engaging interactive experiences without coding that can be deployed within minutes on any touch-enabled display, the company said.

IntuiFace now interfaces out of the box with Quividi's proprietary face detection and analysis technology, enabling the creation of smart, adaptive, data-rich digital signs. Quividi's ability to count signage viewers, measure their dwell and attention times, estimate their gender and age ranges, and measure distance and position from the display enables IntuiFace – thanks to its trigger/action mechanism - to dynamically adapt the signage in response. And with the correlation of video analytics with usage statistics generated by the onscreen activities of visitors, retailers gain actionable, data-based insight to the effectiveness of their content, according to the announcement.

The joint solution enables organizations to build and deploy interactive experiences that can not only collect a visitor's real interactions (such as most/least popular product/service "touched") correlated with geographic location and other environmental information, but also collect that visitor's demographics and behavior (such as gender/age, headcount, time in front of the screen, etc.) using a simple webcam. And since this anonymously collected data is blended and correlated using timestamps and then made easily accessible via the cloud through Excel or any third-party data-mining solution, it is highly actionable, the companies said.

Here are some examples the company listed:

• Adjust and target content (messaging, products displayed, graphics, etc.) in real time to make signage more relevant and engaging for a given location.
• Better anticipate content and aesthetics for new signage.
• Test content — e.g., via A/B testing — in a live environment with immediate feedback, broken down by demographics.
• Deliver rich campaign reports that measure each step of the engagement process, from awareness to attention to engagement to call to action.

"We are very pleased to bring additional value both to IntuiFace's users as well as to our customers who can now expand their Quividi infrastructure to get to the next level of viewer experience and behavior analysis though the use of touch-based interactive content," Quividi CEO Olivier Duizabo said in the announcement. "IntuiFace offers the unique possibility to take advantage of all elements of the live audience description that the Quividi solution delivers. Creative agencies can now imagine and easily deliver truly personal experiences."

"We are very excited about the integration of the Quividi's anonymous face-detection technology, lending tremendous additional value to IntuiFace's execution engine and analytic capabilities," said Vincent Encontre, CEO, IntuiLab. "Far beyond standard Web analytics, this combination - unique on the market - enables customers of both solutions to get access to the kind of information that was out of reach until now for digital signage deployments, answering retailers' ages-old prayer for personalized experiences and actionable insight."